ALCHEMIC Conditioner Golden Color-enhancing conditioner for blonde tones.
The Wake-Up Circle Revitalizing mask for scalp and stressed hair

New Fragrance
HEART OF GLASS Instant Bonding Glow Reinforcing extra-shine serum for natural and treated blondes
Nourishing Oil Moisturizing oil for all hair and skin types
This is a Strong Dry Wax For creating soft definition and separation.
Medium Hold Fiber Cream Medium-hold styling cream with a fibrous texturizing effect
REBALANCING Cleansing Treatment Liquid cleansing treatment for greasy scalp
This is a Shine Wax For creating glossy and sleek, structured styles.
This is a Medium Hold Finishing Gum For creating sleek styles and defined texture.
ALCHEMIC Conditioner Tobacco Color-enhancing conditioner for lighter brunette tones.
ALCHEMIC Shampoo Tobacco Color-enhancing shampoo for lighter brunette tones.
This is a Medium Hold Modeling Gel For structured and full-bodied wet looks.
Pre-shaving & beard oil Moisturizing oil, with Almond and Jojoba oils.
Replenishing Butter Deeply moisturizing butter for all hair and skin types.

New Fragrance
After shave & moisturizing cream Soothing and light cream, with Kerite butter.
Softening shaving gel Gel-to-foam formula and rich texture, with Alkekengi extract.
ELEVATING Scalp Recovery Treatment Restoring scalp treatment for dry & sensitive scalp

Improved formula
ALCHEMIC Creative Conditioner Coral Conditioner to achieve creative colours for blonde or lightened hair

Limited Edition
We Stand For Regeneration Bar Delicate solid hair and body wash
This is a Strong Hold Cream Gel For creating structure and definition on short hair styles.

Improved formula
The Nourished Colour Set A haircare gift set for vibrant and nourished coloured hair

Improved formula
LOVE CURL Shampoo + Refill Elasticising shampoo refill kit for curly or wavy hair
SU Tan Maximizer Cream stimulating melanin to prepare the skin to sun exposure.
Cleansing Nectar Multi-function oil texture shampoo for all hair and skin types

Improved formula
LOVE Smoothing Shampoo Refill Smoothing shampoo for frizzy or unruly hair
ALCHEMIC Creative Conditioner Marine Blue Conditioner to achieve creative colours for blonde or lightened hair
Coloured Hair Trial Kit Designed to protect and extend the life of the cosmetic colour

Improved formula
LOVE CURL Shampoo Refill Elasticising and controlling shampoo for wavy or curly hair.

Improved formula
MINU Shampoo Refill Illuminating and protective shampoo for coloured hair
ALCHEMIC Creative Conditioner Teal Conditioner to achieve creative colours for blonde or lightened hair

Improve formula


































































