THE ECO-DESIGN CHOICES BEHIND DAVINES PACKAGING
The story of a shampoo bottle begins long before it arrives in your shower! At Davines, we study the most low-impact packaging solutions for all our products.
At Davines Village, we have a department called Packaging Research and Development that, thanks to the principles of eco-design, studies the most low-impact packaging solutions for all our products.
Only once we are satisfied with the results of our research – about environmental impact, material innovation, and industrialization efficiency – it’s possible to move on to production without compromising on quality and safety.
And our suppliers also respect our values. For example, Punto Pack – a local manufacturer from the Parma area - produces packaging in post-consumer recycled plastic. And following our example, it has also become B Corp.
How many of you have ever heard of eco-design? In Davines, eco-design became the guiding light of circular packaging development. Let’s explore together our main principles:.
The recycled plastic that we use for our packaging comes mainly from PET plastic bottles: we are sure that they dream to become one of our shampoos!
Remember that the second fundamental eco-design principle we keep in mind is the use of circular materials, recycled or coming from renewable sources. Especially when speaking about plastic, the use of recycled materials becomes even more important.
We monitor all the packaging materials of the products manufactured at Davines Village, and we are happy to share that - from 2014 to 2021 – we reduced the share of virgin fossil plastic by more than 60%, using indeed recycled and bio-based plastic.
This means that we were able to avoid the use of 711 tonnes of virgin fossil plastic, substituting it with recycled and bio-based, which is equivalent to about 4,5 times the weight of the Statue of Liberty in New York City, from the top of the basement up. This allowed to avoid 1.124 tonnes of CO2eq.
One of the most interesting - and unique - aspects of Davines packaging is that it can be reused for other purposes and have a second life even before recycling. For example, the packaging of Essential Haircare or Naturaltech conditioners can become beautiful pots for plants or containers for your small household items. Thanks to their minimalist and iconic design, this re-purposed pots can be the protagonists of any salon, office or house. So before doing the separate collection of Davines products, experiment with creative reuse solutions: thanks for your contribution to circularity!
A fundamental guideline that we follow, in the choice of our packaging, is the reduction of CO2 emissions and other green-house-gases to combat climate change. However, we are aware that every human activity - even the one carried out with the greatest care - has an impact on the planet. No matter how much we work hard, we are not yet able to cut all the emissions related to our packaging: but still, we can be responsible for all those that remain.
That’s why we are absorbing from the atmosphere all the emissions deriving from the lifecycle of our packaging, thanks to the reforestation projects of Ethiotrees in Ethiopia and, more recently, Scolel’te in Mexico. Because of this, we are proud to remember that since 2018 100% of our product packaging is carbon neutral.
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