OI

Absolute Beauty

Our best-selling and award-winning OI family acts as both a daily routine and styling agent.

Formulated with Roucou oil, the products give extraordinary shine and softness to any kind of hair. For softer and smoother skin, you can also complement your daily haircare routine with both an anti-aging hand cream and moisturising body wash.

OI

Our best-selling line for beautiful, shiny and fragrant hair.

Best Seller

OI All In One Milk

OI

OI All In One Milk

Leave-in hydrating treatment controls frizz, protects from heat, and adds shine and softness

£29.25 Discover more

Best Seller

OI Oil

OI

OI Oil

Multifunctional hair oil designed to fight frizz and boost shine

£45.50 Discover more

New

OI Soufflé

OI

OI Soufflé

Leave-in liquid-to-foam mousse for radiant shine and full-bodied

£37.00 Discover more

Best Seller

OI Minis Set

SET

OI Minis Set

Nourishing travel set for all hair types

£49.00 Discover more

Best Seller

OI Shampoo & Conditioner Duo

KIT

OI Shampoo & Conditioner Duo

Perfect for all hair types

£52.00 Discover more

Best Seller

OI Shampoo

OI

OI Shampoo

Roucou oil-rich shampoo for soft and voluminous hair

£25.50 Discover more

Best Seller

OI Travel Set

SET

OI Travel Set

Perfect for all hair types

Instant ultra-shine and softening treatment

£40.00 Discover more

Best Seller

OI Conditioner

OI

OI Conditioner

Hair conditioning cream to give amazing softness, moisture and shine

£26.50 Discover more

Best Seller

OI Routine Set

SET

OI Routine Set

For luxe scents and shine

Moisturizing shower gel that gently cleanses and hydrates the skin

Nourishing beautifying hand cream

Antioxidant and nourishing extra beauty hair butter

£33.25 Discover more

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Features and Benefits

FEATURES
- A rich fragrance
- Each product has multiple benefits for your hair and skin
- Roucou oil protects hair against the effects of ageing and environmental damage

BENEFITS
- Hair is instantly softer
- The detangling action of Roucou oil leaves your hair easier to comb
- OI Body Wash and hand balm leave your skin hydrated and protected

Absolute beauty for hair and skin

OI is a product range dedicated to absolute beauty for all types of hair and skin.

The name OI comes from the ancient Eastern idea of harmony through the balance of opposite forces. In an effort to create balance between the senses, mulitple benefits and effectiveness, OI lets you see immediate positive results from your first use.

All OI products contain Roucou oil, an antioxidant-rich plant from the Amazon

Advanced formulas

Extremely rich in beta carotene (which has a restructuring effect on the hair), Roucou oil reduces cellular damage from UV rays, as well as helping to prevent the signs of aging. All products are both sulfate and paraben-free.

Elegant and sustainable design

The carbon dioxide emissions deriving from its production are offset with reforestation and woodland protection projects.

OI

OI

Absolute beauty for hair and skin

Advanced formulas

Elegant and sustainable design

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