We Sustain Beauty

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How do we begin to grow a different future now?

We are committed to taking climate action by deeply integrating beauty and regenerative organic agriculture to heal our planet’s soil.

Hair & body wash bar Meet the scientists Research center

/ Grow Beautiful

Beauty grows unseen, from the tiniest of elements to the biggest. It grows in Nature and in our nature, too. Grow Beautiful is our call and an invitation to balance environmental regeneration with our own personal growth, to help regenerate the Earth with the choices we make and be regenerated and flourish in return.

CHOOSE /

with purpose

Our limited-edition hair & body wash bar stands for the many benefits of regenerative organic agriculture. A manifesto in product form, it’s Earth-first design is 99.7% biodegradable and packaged in 100% recyclable paper to use at home or anywhere life takes you. With regenerative organic white yarrow extract cultivated at the European Regenerative Organic Center in Parma, Italy.

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Since the first edition, we have supported the Rodale Institute in their work on regenerative organic agriculture. In 2024 we will be contributing €50,000.

With regenerative organic white yarrow extract

Hydrating on hair and softening on skin

Made in Italy

Vegan friendly

Meet the scientists:

Nature and chemistry

Focusing on regenerative organic white yarrow – our activist® ingredient – R&D Director, Eve Merinville and medicinal plant expert Simon Jackson take us on a botanical journey through the Davines Group Village from the Scientific Garden to our in-house lab.

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The principles

of Regenerative Organic Agriculture

Minimum soil disturbance

Biodiversity safeguard

Rotation and cover crops

No chemicals

Welcome to EROC

the European Regenerative Organic Center

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Founded in 2021, the first European Regenerative Organic Center (EROC) – a partnership between Davines Group and Rodale Institute – is a research and training hub on 17 hectares that carries out cutting-edge work to quantify the benefits of regenerative organic agriculture while enriching the beauty industry’s supply chain of activist® ingredients. In 2023, for the first time, we cultivated a regenerative organic ingredient here destined for a new product, tracing it’s path from soil to science to you.

This field, this regenerative movement, comes down to the harmony of soil, science and the farmers we ask to embrace tried-and-true old ways, modernized today.

We Sustain Beauty

Our socio-environmental campaign

In 2021, we launched the first edition of We Sustain Beauty, a global socio-environmental campaign to take climate action through regenerative organic agriculture.

2022