
New
MINU Milk Illuminating heat protectant milk for coloured hair

New
LOVE SMOOTHING Lightweight Milk Smoothing lightweight milk for frizzy hair

Improved formula
LOVE SMOOTHING Serum Smoothing heat protectant serum for frizzy hair

New

New
LOVE CURL Enhancing Milk Curl-enhancing protective milk for curly hair

Improved formula

Improved formula

Best-seller

New Fragrance
HEART OF GLASS Sheer Glaze Brightening thermal fluid for natural or cosmetic blondes, with UV protection

Improved formula
Leave-In Hair Creams for Softness, Shine and Control
A hair cream sits comfortably between a lightweight oil and a firmer styling product. Left in rather than rinsed out, it moisturises, smooths and helps shape the hair as it dries, giving softness and control without stiffness. The right one depends on your texture, from an airy milk for finer hair to a richer cream for curls that need definition and moisture.
Our creams and leave-in milks are made in Parma to professional standards, many of them part of the revamped Essential Haircare range. Each targets a specific need, whether that is taming frizz, defining curls or shielding colour from heat. Smoothed through damp hair, they make styling quicker and the finish softer.
Moisturising Leave-In Cream
OI All In One Milk earns its best-seller status by doing several jobs at once. This leave-in hydrates, controls frizz, protects against heat and leaves hair glossy and soft, a dependable daily choice for most hair types.
Smoothing and Finishing Cream
To calm frizz and add slip, LOVE SMOOTHING Lightweight Milk softens without weight, while LOVE SMOOTHING Serum doubles as a heat protectant for a sleeker finish. Both suit anyone managing frizzy or unruly hair.
Curl-Defining Cream
Curls need moisture to hold their shape. LOVE CURL Cream defines and hydrates for spring and bounce, and LOVE CURL Enhancing Milk offers a lighter touch of curl protection, both made for curly hair.
Hair Cream for Dry and Damaged Hair
When lengths feel parched or fragile, reach for a richer formula. MOMO Serum deeply moisturises dry hair, while MELU Serum targets split ends and breakage on damaged hair.
Protective Creams for Coloured and Sun-Exposed Hair
MINU Milk shields coloured hair from heat while boosting shine, and SU Hair Milk hydrates and protects hair exposed to summer sun. Both keep colour and condition looking their best.
Frequently Asked Questions About Hair Cream
What is a leave-in hair cream?
A leave-in cream is a styling and conditioning product you apply to damp or dry hair without rinsing. It adds moisture, smooths the surface and gives soft, controllable hold.
How do I use hair cream?
Smooth a small amount through towel-dried hair, concentrating on the mid-lengths and ends. Scrunch it through curls or comb it through straighter hair before styling.
Is hair cream good for dry hair?
Yes. A richer cream or serum such as MOMO Serum replenishes moisture and softens dry, coarse lengths, leaving them easier to manage.
What is the difference between a hair cream and a leave-in conditioner?
The two overlap, though a leave-in conditioner leans towards detangling and softening, while a hair cream adds more in the way of smoothing, definition and light styling control.
Can I use hair cream on fine hair?
Choose a light milk rather than a heavy cream, and apply it from the mid-lengths down to avoid weighing the roots. A small amount keeps fine hair soft without flattening it.
Will hair cream cause build-up?
Used in sensible amounts it should not, though anyone using several products daily may benefit from a clarifying wash now and then to keep hair fresh.



















