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Meet NEW OI Soufflé
Discover our liquid-to-foam leave-in mousse, designed to add volume & shine.
New Hair Quiz
Discover the products that are right for you! Take the quiz and find the right care for your hair.
We Are Circular
The story of a shampoo bottle: we study packaging that has the lowest possible environmental impact
23/24 Sustainability Report
Explore the report and see how we're making a difference.
Advent Calendar 2024
Open each box to reveal a travel-sized bottle of joy, from OI shower and body products to styling favourites.
E-Gift Card
Looking for gift ideas but don’t know where to start? Our giftcard is customizable for any occasion.
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Hair products, colours and techniques. Exclusive content for salons and stylists.
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Cold winter days call for an upgraded haircare routine! Keeping your hair healthy and moisturized during the dry winter might be tough. Shop our winter essentials to protect your locks from seasonal dryness.
Best Seller
Dry and Damaged Hair Kit
New
Seasonal Revitalizing Treatment
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