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Meet NEW OI Soufflé
Discover our liquid-to-foam leave-in mousse, designed to add volume & shine.
New Hair Quiz
Discover the products that are right for you! Take the quiz and find the right care for your hair.
We Are Circular
The story of a shampoo bottle: we study packaging that has the lowest possible environmental impact
23/24 Sustainability Report
Explore the report and see how we're making a difference.
Winter Favourites
A good winter haircare routine is essential to protect your strands from the cold, dry air.
E-Gift Card
Looking for gift ideas but don’t know where to start? Our giftcard is customizable for any occasion.
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Cold winter days call for an upgraded haircare routine! Keeping your hair healthy and moisturized during the dry winter might be tough. Shop our winter essentials to protect your locks from seasonal dryness.
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Dry and Damaged Hair Kit
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Seasonal Revitalizing Treatment
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