Essential Haircare

The line for the well-being of every type of hair

Get a customised regime with Essential Haircare. Our nine families each fulfill a specific function: nourishment, hydration, volume, shine, protection, elasticity, smoothnessand daily care.

Essential Haircare is the perfect expression of our strong belief in sustainable beauty. Each product family (named with an abbreviated description of the function) is enriched with an active ingredient sourced from Italian Slow Food Presidia farms, helping to contribute to the biodiversity of the planet.

DEDE

Delicate daily products for all hair types

DEDE Shampoo

ESSENTIAL HAIRCARE

DEDE Shampoo

Delicate daily shampoo suitable for all hair types

£ 20.50 Discover more

DEDE Hair Mist

ESSENTIAL HAIRCARE

DEDE Hair Mist

Gentle leave on conditioner for all types of hair.

£ 24.50 Discover more

DEDE Conditioner

ESSENTIAL HAIRCARE

DEDE Conditioner

Gentle daily conditioner for all hair types

£ 22.00 Discover more

DEDE Shampoo Bar

ESSENTIAL HAIRCARE

DEDE Shampoo Bar

Delicate daily solid shampoo bar for all hair types

£ 16.00 Discover more

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From farm to shower

Every Slow Food Presidia ingredient in Essential Haircare is cultivated by Italian farmers who work to preserve unique ingredients that are at the risk of extinction.

Essential Haircare lets you feel good about giving your hair the custom care it craves, while also helping to protect and preserve the biodiversity of our planet. The local farmers behind each family represent a different ingredient at the risk of extinction, which is now utilized as an active part of each formula.

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Features and benefits

- Customized haircare that targets specific needs

- High-performing and sustainable formulas

- Antioxidant and protective properties for your hair
- Active Slow Food Presidia ingredients that help to protect biodiversity

Helping the planet from the inside out

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This line of customized haircare has a strong foundation of eco-friendly ingredients and packaging.

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Sustainable formulas

Essential Haircare is made with high percentages of naturally-derived and biodegradable ingredients — minimizing environmental impact while boosting sustainability and performance. Sulfate and paraben-free, the gentle formulas of each family meet the needs of different hair types, while offering an immediate cosmetic treatment.

Sustainable packaging

Essential Haircare products are made using the smallest amount of food-grade plastic, which can be easily upcycled into pots for small plants. The packaging is manufactured using only energy from renewable sources; any carbon dioxide emissions generated are offset by funding the creation of reforestation projects.

Sustainability Facts

Global sustainability goals on the small scale.

We are proud to be a B Corporation, meeting the highest standards of social and environmental responsibility.

We have integrated several of the United Nation's Sustainable Development Goals into our own business and production strategy, such as clean energy and climate action.