Get your new essentials Meet revamped Essential HaircareOur greatest achievement so far on the infinite path towards sustainability.
OUR GOOD INTENTIONS /
Essential Haircare is the most iconic expression of our brand's good intentions.
Transparency: Transparent packaging reveals formulas in their purest essence. With 93%¹ natural-origin ingredients and 92%² biodegradability, while minimizing synthetic additives.
Respectful formulas and packaging: Using only what is needed and right, guided by eco design principles and circularity.
Artisanality:Crafted with care and a devotion to detail, preserving the artisanal heritage of humankind.
Reusing before recycling:Lightweight packaging designed to be creatively repurposed as storage holders or plant pots
¹ISO: 16128
²Calculated as the sum of readily biodegradable ingredients according to the OECD 301 method
- DEDE Delicate daily products for all hair types
- NOUNOU Nourishing products for highly-processed, damaged hair
- LOVE SMOOTHING Smoothing collection for wavy, unruly and frizzy hair
- LOVE CURL Curl-enhancing and moisturizing products for curly or wavy hair
- VOLU Volume-enhancing products for fine or limp hair
- SOLU
Clarifying products for normal to heavily-styled hair
- MOMO
Moisturising hair essentials for dry or dehydrated hair
- MELU
Anti-breakage products for long or damaged hair
- MINU
Illuminating and protective products for colored hair
Improved formula
ESSENTIAL HAIRCARE
DEDE Conditioner for all hair types Delicate fast conditioner for all hair types
£26.00
(£26.00/Unit)
Improved formula
ESSENTIAL HAIRCARE
DEDE Solid Shampoo Delicate solid shampoo for all hair types
£20.00
(£20.00/Unit)
Improved formula
ESSENTIAL HAIRCARE
DEDE Leave-in Conditioner Leave-in conditioner for all hair types
£28.50
(£28.50/Unit)
Improved formula
From farm to shower /
Discover our ingredient sourcing locations
Green Coffee
From Mr. Aber Tocto at Churupampa farm, Chirinos, Peru
Used in: MINU/
Contains caffeine, caffeic acid, and ferulic acid, which work together to protect hair against fading and damage and help keep colour vibrant.
Apricot
From Mr. Francesco Travaglini’s farm, Larino, Campobasso, Italy
Used in: MOMO/
Locks in moisture for soft, nourished hair that is manageable and easier to detangle.
White hibiscus
From Mrs.Sanou Kuina at the Ben Dia association, Koro, Burkina Faso
Used in: DEDE/
Helps keeps hair resilient and healthy, and improves manageability by 50%1, making this a great daily range for all types of hair.
Baobab pulp
From Mrs. Ouattara Abiba at the Women’s Association, Banfora, Burkina Faso
Used in: LOVE CURL/
Contains carbohydrates to moisturise and smooth the hair, and antioxidants to protect and keep it healthy.
Apple pulp
From Mr. Francesco Querzola’s farm, Borgo Val di Taro, Parma, Italy
Used in: LOVE SMOOTHING/
Contains carbohydrates that give the products their ability to lock in moisture and smooth hair, as well as antioxidants that protect and keep it healthy.
Lupin seeds
From Mr. Giuseppe Pellegrino’s farm, Cutrofiano, Lecce, Italy
Used in: NOUNOU/
Contains proteins, polysaccharides and fatty acids to strengthen, repair and reinforce the hair, locking in moisture and improving resilience.
Buckwheat
From Mr. Michele Aina’s farm, Romentino, Novara, Italy
Used in: SOLU/
Contains health-boosting antioxidants and polysaccharides that lock in moisture and shield hair from dryness, damage, and breakage.
Black chickpea
From Mr. Gabriele Colla’s farm, Parma, Italy
Used in: MELU/
Delivers two benefits, with polysaccharides creating a protective film that helps prevent breakage, and antioxidants preserving strength and structure.
Clementine peel
From Mr. Alessandro Malerba’s farm, San Ferdinando, Reggio Calabria, Italy
Used in: VOLU/
Contain proteins that boost volume as well as antioxidants that protect the hair and keep it healthy.
Going beyond biodiversity protection to regenerate soil ecosystems
Regenerative Organic Agriculture
Each Essential Haircare family contains a Regenerative Organic Certified TMactive ingredient³. This means it has been sourced from a farm that practices regenerative organic agriculture, helping to mitigate climate change and regenerate the soil.
Active ingredients
These ingredients have been chosen for properties that deliver specific high efficacy benefits, helping us to create formulas that are good for your hair as well as contributing to a healthier planet.
The Essential Haircare evolution/
For more than 20 years, Essential Haircare has embodied the philosophical idea that the true greatness of human beings lies in the harmony between ethics and aesthetics.
Why we’re embracing Regenerative Organic Agriculture
Regenerative organic agriculture presents a pathway to reverse the damage done by conventional farming. Choosing Regenerative Organic CertifiedTMactive ingredients represents our commitment to moving beyond protection to regenerating soil health and biodiversity.
A never-ending journey towards greater sustainability
Since launching Essential Haircare in 2004, we have constantly pushed ourselves to deliver better, more considered results for your hair and for the planet. Read about the important milestones on this sustainability journey - and whywe’llnever feel that we’vemade it.
Build your own sustainable haircare routine
If you want to create a more sustainable hair care routine,take a lookat our compact shampoo bars, packaged in recyclable paper, or reuse a traditional shampoo bottle using one of our shampoo refills.
Choosing products from the Essential Haircare range is just one way to make your haircare routine more sustainable. To find out about other steps you can take, read our guide.