Essential Haircare

The line for the well-being of every type of hair

Get a customized regimen with Essential Haircare. Our nine families each fulfill a specific function: nourishment, hydration, volume, shine, protection, elasticity, smoothness and daily care.

Essential Haircare is the perfect expression of our strong belief in sustainable beauty. Each product family (named with an abbreviated description of the function) is enriched with an active ingredient sourced from Italian Slow Food Presidia farms, helping to contribute to the biodiversity of the planet.

DEDE

Delicate daily products for all hair types
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Even more Essential, even better

NEW! MEET ESSENTIAL HAIRCARE SHAMPOO REFILL POUCHES

At Davines, sustainability is at the heart of everything we do. Now, after much research and testing we've developed a new solution that's good for your hair and for the planet: refill pouches for five of our best-selling Essential Haircare shampoos. NOUNOU, MINU, LOVE SMOOTHING, LOVE CURL and MOMO.

A SUSTAINABLE HERITAGE

Hair care that is kind to every type of hair, that respects people, their values, and the planet on which we all live. This was the vision behind Essential Haircare, which celebrates its 20th anniversary this year.

Let's protect biodiversity together

In all Essential Haircare products you will find an active ingredient from an Italian Slow Food Presidium

Local plant species are in danger of extinction

NATURAL INGREDIENTS

We began our collaboration with the Slow Food movement in 2014and have been committed to supporting their efforts ever since. Our products contain natural ingredients from Slow Food-certified farms; they who take care of your hair and the Earth at the same time.

Sustainable Agriculture

WE SUPPORT THE GUARDIANS OF THE EARTH

Italian farming familiespassionately cultivate small, traditional crops – like the Fiaschetto tomato from Brindisi or the caper from Salina – and are on the front lines to protect our planet.

From farm to shower

Every Slow Food Presidia ingredient in Essential Haircare is cultivated by Italian farmers who work to preserve unique ingredients that are at the risk of extinction.

Essential Haircare lets you feel good about giving your hair the custom care it craves, while also helping to protect and preserve the biodiversity of our planet. The local farmers behind each family represent a different ingredient at the risk of extinction, which is now utilized as an active part of each formula.

Essential Shampoo Bars

All the benefits of a professional shampooin the new solid format. Now available in four versions, for different hair types and results. MOMO for dry and dehydrated hair, VOLU for fine and limp hair, DEDEfor gentle daily cleansing, and LOVEfor frizzy hair.

Five reasons for trying Essential Shampoo Bars:

1) The packaging is 100% paper

2) Every formula contains an ACTIVE INGREDIENT FROM A SLOW FOOD PRESIDIA protecting the biodiversity of the planet

3) Solid formats are convenient and LAST UP TO 40 WASHES

4) They are COMPACT and perfect for your TRAVELS

5) Shampoo bars maintain the PROFESSIONAL PERFORMANCE of our liquid shampoos

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