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Trip to Italy, with Essential Haircare

PRODUCTS STORIES

Help us rescue typical plant species that are at risk of extinction! In all Essential Haircare products you will find an active ingredient from an Italian Slow Food Presidium.

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To celebrate April, the Month of Earth, we decided to tell you a story of positive impact and protection of biodiversity. It is the story of Essential Haircare, Davines product line that takes care of your hair and of the Earth at the same time. 

Every Essential Haircare product contains an active ingredient from an Italian Slow Food Presidium.

Families of Italian farmers carry out with passion these small traditional cultivations - such as the Fiaschetto Tomato from Brindisi or the Caper from Salina - and they are in the front line to protect biodiversity. We have decided to thank these brave farmers by telling you about their daily commitment.

Fiaschetto Tomato from Carovigno

It is rich in carbohydrates and proteins, it has a strong nutritional power and contains vitamin C that is a powerful antioxidant. Moreover, it has remarkable invigorating and nourishing properties.

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Fiaschetto Tomato from Carovigno

It is rich in carbohydrates and proteins, it has a strong nutritional power and contains vitamin C that is a powerful antioxidant. Moreover, it has remarkable invigorating and nourishing properties.

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Village

Carovigno, Puglia

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Farmer

Mario Di Latte

Caper from Salina

The extract of buds of Salina capers is rich in antioxidants that are effective in protecting coloured hair.

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Village

Salina, Sicilia

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Farmer

Salvatore d'Amico

Video
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Village

Salina, Sicilia

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Farmer

Salvatore d'Amico

Minuta Olive from Ficarra

The olive tree is typical of the Mediterranean area. Its extract - rich in fatty acids and vitamins - gives nourishment and softness to the hair.

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Minuta Olive from Ficarra

The olive tree is typical of the Mediterranean area. Its extract - rich in fatty acids and vitamins - gives nourishment and softness to the hair.

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Village

Ficarra, Sicilia

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Farmer

Carmelo Messina

Almond from Noto

Extract rich in proteins, B-group vitamins, vitamin E, unsaturated fatty acids, magnesium, iron, potassium, copper and phosphorus. It is elasticizing, volumizing, moisturizing and nourishing.

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Village

Noto, Sicilia

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Farmer

Famiglia Assenza

Video
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Village

Noto, Sicilia

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Farmer

Famiglia Assenza

Cartucciaru Melon from Paceco

The extract of this yellow melon is rich in water, vitamins and mineral salts, it gives lengthy hydration.

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Cartucciaru Melon from Paceco

The extract of this yellow melon is rich in water, vitamins and mineral salts, it gives lengthy hydration.

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Village

Paceco, Sicilia

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Farmer

Francesca Simonte

Lentil from Villalba

Lentil extract is rich in serine and glutamic acid, it is ideal to nourish and repair hair.

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Village

Villalba, Caltanissetta

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Farmer

Francesco Di Gèsu

Video
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Village

Villalba, Caltanissetta

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Farmer

Francesco Di Gèsu

Red Celery from Orbassano

Extract rich in mineral salts such as sodium, potassium and calcium. It has a remineralising action on hair.

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Red Celery from Orbassano

Extract rich in mineral salts such as sodium, potassium and calcium. It has a remineralising action on hair.

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Village

Orbassano, Piemonte

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Farmer

Giancarlo e Doriano Pozzatello

Turnip from Caprauna

It is rich in minerals (phosphorus, iron and calcium) and vitamins (A,B and C). It gives hair body and volume.

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Village

Caprauna, Piemonte

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Farmer

Donatella Ferraris
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Village

Caprauna, Piemonte

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Farmer

Donatella Ferraris

Buckwheat from Valnerina

Rich in mineral salts (iron, zinc, selenium) and proteins, it contains a high concentration of all essential amino acids and is also rich in antioxidant substances.

Video

Buckwheat from Valnerina

Rich in mineral salts (iron, zinc, selenium) and proteins, it contains a high concentration of all essential amino acids and is also rich in antioxidant substances.

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Village

Cascia, Umbria

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Farmer

Daniele Giovannoli

Sea Salt from Trapani

It is particularly rich in magnesium, potassium and microelements. Used inside the SOLU scrub, it cleanses the skin in depth thanks to a gentle exfoliating action.

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Village

Trapani, Sicilia

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Farmer

Famiglia Culcasi
Video
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Village

Trapani, Sicilia

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Farmer

Famiglia Culcasi

Chinotto from Savona

The extract of Chinotto is rich in vitamin C, it has a strong anti-oxidant power with a protective action on hair and skin.

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Chinotto from Savona

The extract of Chinotto is rich in vitamin C, it has a strong anti-oxidant power with a protective action on hair and skin.

SU Milk

Product

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Village

Savona, Liguria

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Farmer

Famiglia Parodi