
OI Routine Set Hair routine for all hair types
Free delivery on orders over £50
Free samples when you create an account
- Delivers extraordinary softness and intense shine;
- Controls frizz and enhances manageability;
- Hydrates and detangles for improved combability;
- Lightweight formula won’t weigh hair down;
- Powered by antioxidant-rich Roucou oil;
- Can be used before styling or as a finishing touch;
- Leaves a lasting, elegant fragrance.
OI Shampoo:
- Immediate enhanced shine and softness;
- Deep hydration and nourishment;
- Detangling action;
- Strong cosmetic effect from the first use;
- A delicate, sensory cleansing;
- Long-lasting aromatic scent with notes of thyme, pine, musk, and amber.
OI Conditioner:
- Deeply moisturises and nourishes the hair with an extra beauty effect.
- Antioxidant protection from V rays.
- Strong and immediate softening and hydrating effect.
- Leaves hair lightweight, full-bodied, and luminous.
- Persistent sensory fragrance.
With a rich but lightweight consistency, the award-winning OI Conditioner is the ideal nourishing and moisturising conditioner for all hair types. Our softening conditioner hydrates and protects hair from frizziness, while delivering instant shine and softness to the touch. OI Conditioner is formulated with nourishing, carotenoid-rich Roucou Oil.
OI OIL can be used before styling
or as a finishing touch.
Before styling
Apply to towel-dried hair, focusing on mid-lengths and ends, then proceed with drying as usual.
- Fine to medium hair: 1–2 pumps
- Medium to thick hair:2–3 pumps
As a finishing touch Apply to dry hair, focusing on lengths and ends, to enhance softness, shine and frizz control.
- Fine to medium hair: 1–2 pump
- Medium to thick hair: 2–3 pumps
OI Shampoo:
How to get radiant, shiny, velvety-soft hair with OI Shampoo?
- Apply this moisturizing shampoo to wet hair and gently massage focusing on scalp.
- Continue by distributing the product over the lengths, down to the ends.
- Rinse out thoroughly.
- Repeat if needed.
After shampooing, pair with OI Conditioner or OI Butter for enhanced shine and immediate, nourishing care. For extra frizz-control and heat protection action try OI All in One Milk leave-on.
Indulge in a luxurious, sensorial experience—hair feels pampered, radiant, and irresistibly soft with luminous shine.
OI Conditioner: How to use this conditioner?
- Before applying it, wash your hair well with a mild shampoo, such as OI Shampoo
- Remove excess water and use the moisturising conditioner on damp hair.
- Apply a small amount of product starting from the top and massage the lengths well, down to the ends.
- Gently comb through hair and leave on for 2 to 3 minutes.
- Rinse thoroughly, dry and style your hair as desired.
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