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OI

OI Hair Butter

OI

OI Hair Butter Smoothing and nourishing hair butter

Name: OI Hair Butter
Brand: davines
SKU: 76038
Price: 33.25 GBP
Availability: InStock

This Smoothing Hair Butter is a luxurious, silky treatment that instantly nourishes and hydrates all hair types, especially coarse, curly, or frizz-prone strands. Infused with antioxidant-rich Roucou oil, which helps protect against external aggressors, this formula restores softness, shine, and manageability. This rich butter melts into the hair, delivering immediate cosmetic results—smoother texture, reduced frizz, and enhanced combability from the first use. Ideal for damaged, colour-treated, curly, or healthy hair in need of extra care, it leaves hair deeply conditioned and delicately scented. Expect perfectly soft, glossy hair with long-lasting fragrance and touchable smoothness.

COD. 76038

87,1% Naturally origin ingredients

We consider an ingredient natural if it's 100% natural without any synthetic portion.

Vegan friendly

This product does not contain any ingredients of animal origin.

Size

250 ml

75 ml

Free delivery on orders over £50

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Hydrating

Helps combing

Nourishment

Deep Nourishment, instantly hydrates and replenishes dry, dehydrated hair;
Frizz Control, smooths hair and tames frizz from the first use;
Improved Manageability, enhances combability and softness for easier styling;
Shine & Smoothness, delivers a glossy, silky finish without weighing hair down;
Formulated with antioxidant-rich Roucou oil to help protect against environmental damage;
Multi-Hair Type Friendly, suitable for curly, coily, color-treated, damaged, and healthy hair;
Luxurious Texture, rich, buttery formula melts into hair for a deep conditioning feel.

AQUA / WATER / EAU, CETEARYL ALCOHOL, CETYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, GLYCERIN, DIMETHICONE, CETRIMONIUM CHLORIDE, BEHENTRIMONIUM METHOSULFATE, BEHENYL ALCOHOL, POLYGLYCERYL-10 PENTASTEARATE, GLYCERYL STEARATE, QUATERNIUM-87, PARFUM / FRAGRANCE, ISOPROPYL ALCOHOL, BENZYL ALCOHOL, SIMMONDSIA CHINENSIS SEED OIL / SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, DIMETHICONOL, SILICONE QUATERNIUM-22, SODIUM BENZOATE, STEARAMIDOPROPYL DIMETHYLAMINE, DISODIUM EDTA, ORYZA SATIVA CERA / ORYZA SATIVA (RICE) BRAN WAX, DIPROPYLENE GLYCOL, POLYGLYCERYL-3 CAPRATE, CITRIC ACID, POLYGLYCERYL-3 POLYRICINOLEATE, SORBITAN ISOSTEARATE, C15-19 ALKANE, COCAMIDOPROPYL BETAINE, LACTIC ACID, TOCOPHEROL, PALMITAMIDOPROPYLTRIMONIUM CHLORIDE, PROPYLENE GLYCOL, BIXA ORELLANA SEED OIL, HEXAMETHYLINDANOPYRAN, EUCALYPTUS GLOBULUS OIL, ACETYL CEDRENE, TERPINEOL, CITRONELLOL, METHYL SALICYLATE, LAVANDULA OIL/EXTRACT, GERANIOL.

The product information listed here might be subject to change. Always refer to the product packaging for the most up to date ingredient list.

Glossary

12 M

How to get deeply nourished, frizz-free hair using OI Hair Butter?

Scoop a small amount of OI Hair Butter and warm it between your palms to activate its rich, buttery texture.
For medium to coarse hair: Apply to damp hair after using OI Shampoo. Distribute evenly through lengths and ends. Leave on for 5–10 minutes, then rinse thoroughly.
For medium to fine hair: Apply to dry hair before shampooing. Let sit for 10 minutes, then rinse and follow with OI Shampoo.

Extra tip:

For an intensive nourishment boost: Use both before and after shampooing, following the methods above for your hair type.

Enjoy deeply conditioned, soft, luminous hair with every use.

Complete your routine

Ingredient Highlight

Roucou oil is extracted from the seeds of Achiote, a plant native to the Amazon. Roucou oil offers remarkable benefits for hair: it has a high content of carotenoids, vitamin A and selenium, with protective and antioxidant properties which help reduce damage from external aggressors and treatments, contributing to a silky hair effect on all hair types, incuding damaged hair.

Touch and Feel

Feels like: Silky smooth luxurious butter for a deep nourishing feel
Smells like: This rich hair butter has an aromatic fragrance, with hints of thyme and pine, sweet and floral, warm with musk and amber. Perfectly soft hair with a long-lasting signature fragrance

Application tips

OI Hair Butter deeply nourishes and tames frizz, revealing luminous, ultra-soft hair—often after just one use. It hydrates and softens strands instantly, with results that improve over time. Tailor your application based on hair type for best results: as a conditioner for an instant manageability of the hair and smoothness, as a mask for an intensive nourishing treatment, apply it both before shampooing or even overnight for next-level nourishment. Your ritual for silky, deeply conditioned hair starts with OI Butter.

FAQ

Yes! OI Hair Butter is especially effective for hair that’s dry, damaged, frizzy, or overprocessed. Its rich, Roucou oil-infused formula smooths and softens coarse strands while improving manageability and reducing breakage. Used regularly, it acts like a deep repair mask, making it one of our best hair masks for frizzy hair and dry, unruly textures.

Many customers see noticeable results after just one use of OI Hair Butter. Thanks to its Roucou oil-infused formula, it deeply hydrates strands, leaving hair softer, smoother, and more manageable. With regular use, this hair butter continues to improve texture and shine over time.

Yes! While OI Hair Butter is is primarily used as a conditioner, many customers find enhanced results by using this product as a leave-in conditioner or mask. Use a sufficient amount to comb through hair with your fingers and leave it in before shampooing or overnight for deep nourishment.

OI Hair Butter works well for most hair types, from fine and straight to thick, curly, or textured. It hydrates, softens, and nourishes dry strands without weighing them down. It’s especially helpful for relaxed, bleached, or overprocessed hair, and many customers also use it to maintain hair extensions thanks to its deeply conditioning formula.

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Made In Italy

Read all the reviews

Lynne J.

Best products I’ve used for my knotty hair, I use the butter and the conditioner and have now started using the all in one milk . I’ve got a lot of fine hair and it used to get tangled really badly wet and dry, the oi products are the only ones that keep it soft and sleek they are perfect for me I really do love them

Giovanna L.

Best mask i ever used

Emma C.

I purchased the Oi butter as I loved the shampoo and conditioner but wanted this for my holiday to help with the sea and sun. It is brilliant - the smell is divine and the butter worked brilliantly on my long hair.

Sandra M.

Made my hair very soft. It’s smells Divine!

Aida S.

OI Hair Butter is honestly my go-to when my hair needs serious love. It’s rich, creamy, and smells incredible—like a spa day for your strands. What I love most is how deeply it nourishes without weighing my hair down. After just one use, my hair feels softer, shinier, and way more manageable. If your hair craves hydration and that luxurious, silky finish, OI Hair Butter is 100% worth it.

Claudia G.

Great product!

Sarah C.

Brilliant stuff! My absolute favourite. Deep conditioning without weighing my hair down and smell dividends p

Yelyzaveta V.

Hair feel soft and moistened after using product

Zala P.

Great for my curly hair, stops the frizz and makes it look amazing

Sheena M.

I use this instead of curl cream after washing my hair. It really helps to maintain tangle/matt-free moisturised hair until next wash-day.

Charlotte K.

I use the butter instead of conditioner. The only thing that works on my thick curly hair.

Alexandra I.

It is a very good product! Your hair will be shining and feel more nourished than ever!

Maria P.

This mask is awesome; it leaves my hair so soft. As a first time buyer, I am greatly surprised by the high quality of this hair mask. I think I will stick with your products. Please never change the formula, as it is perfect.

Marina P.

Perfect

Vera K.

This is, by far, the best hair mask I've ever used. My hair feels so healthy and shiny after every use, salon-like quality, especially if combined with the shampoo and the OI oil.

Renata K.

Lovely

Vaida A.

Excellent

Ms F.

Devine Davines! What can I say; it truly makes your hair so soft and it smells wonderful. I love it! Will definitely continue to use and buy. However, the Devine Davines should either make their containers very slightly smaller or fill the current containers to the top. There is too much space between the product and the top of the containers and it kinda makes you feel cheated out of product. Just a consideration you might like to make xx

Martina S.

Perfect to nourish your hair. I use it as a pre-shampoo mask as well

Sinead T.

Have been using this for the past 8 years and would never change it. Love everything about it, as a blonde it makes my hair so manageable. Keeps it soft and easy to brush, keeps it shiny, I would never use anything else on my hair.

Khrystyna

Love this brand. I have amazing hair and they support in natural beauty perfectly always! Love x

Bryony .

Long time purchaser and first time reviewer. I've tried a variety of Davines products and the OI line is definitely the one that works best for my fine hair. This butter really makes it soft without feeling like it's cloying in my hair. The OI oil and milk are also both stand out products. Tried other products (mostly to see if there's anything more affordable that works the same), but consistently OI has been the best for my hair.

Rebecca H.

It’s magic in a tub! Leaves your hair feeling soft, smooth and cared for!

Elena T.

I love it!!!

Jane E.

Love this product, it really helps keep my hair soft and manageable. I use it every couple of weeks to esnure my hair is nourished from heat styling. The smell is addictive

Ciara L.

Best hair mask I’ve used. Leaves hair looking shiny and feeling hydrated and smooth. Reduces frizz and appearance of split ends. Smells gorgeous and have had so many compliments on it

Agata

My favourite conditioner! Leaves your hair super soft and has definitely helped with reducing amount of split ends.

Rodica U.

Love the perfume and haw hair glow after using this product.

Yve S.

This is the best treatment I have ever used. I am an older woman with regularly coloured hair and this butter takes the frizz out and leaves hair looking silky smooth like it was when I was years younger - might try it on my face

Charlotte S.

Best hair mask it's the only one I use and always makes my hair feel great

Katie

Even softer hair than when using the conditioner. I don’t usually manage to leave it on for more than a few minutes but it always does it’s thing!!!

Androulla K.

So moisturising. I only use after swimming

Tina J.

I have been using this product for a couple of years. I absolutely love it, my hair feels like silk and smells divine! Highly recommended.

Renata K.

Amazing!

OI Hair Butter Smoothing and nourishing hair butter

Benefits

Ingredients

How to use

Packaging components

Complete your routine

OI All In One Milk Leave-in hydrating treatment controls frizz, protects from heat, and adds shine and softness

OI Shampoo Gentle daily shampoo for radiant, shiny, velvety-soft hair

OI Conditioner Hair conditioning cream to give amazing softness, moisture and shine

OI Oil Multi-purpose hair oil designed to fight frizz, add shine, and hydrate

OI Liquid Luster Instant ultra-shine and softening gloss treatment for all hair types

Ingredient Highlight

Touch and Feel

Application tips

FAQ

Will the OI Hair Butter help dry, damaged hair?

How soon will I see results from the OI Hair Butter?

Can the OI Hair Butter be used as a mask?

What hair types does the OI Hair Butter work best for?

Read all the reviews