



Enjoy our best-selling OI Shampoo (50ml)free with every order over £45. Give your hair long-lasting softness and shine!
*Gift automatically applies at checkout.
To do our best for the world, creating a good life through beauty, ethics and sustainability.
The same formula you love, now available in a mono-material, recyclable* pouch that uses 71% less plastic**. Boost shine, smooth out frizz and soften hair whilst lessening your impact on the planet.
*Check your local disposal information
**1x500ml OI Refill pouch compared to 2x280ml OI shampoo bottles




Davines: Professional Hair Products
SUSTAINABLY CRAFTED IN ITALY
Davines professional hair care products are sustainably crafted in Parma, Italy.
Each artisanal formula is created with a purposeful balance of natural
ingredients and scientific research to deliver salon-quality results for every
hair type.
Join the Davines family and experience customer favourites like our iconic OI All In One Milk,along with shampoos, conditioners and hair masks formulated to bring softness, shine, and vitality to every hair type.
As a family-owned, Certified B Corp since 2016, Davines is dedicated to creating products that care for both people and the world around us.
Explore in salon and online our complete range of salon-quality products designed to meet every hair need, from targeted treatmentsto styling products that enhance natural texture and shine.