EthioTrees

CARBON OFFSETTING PROJECT

From carbon offset to the generation of positive social and environmental impacts in Ethiopia and in the world.

Our roots

The roots of the Davines Group lie where Sustainable Beauty meets concrete commitment. Attention to the planet and humankind has been part of the company’s DNA since its foundation; in particular, environmental sustainability has always been considered as a responsibility towards future generations.

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Within this frame lives EthioTrees , a proprietary carbon offset project that supports soil and forest regeneration in the northern region of Tigray in the Tembien Highlands, Ethiopia.

Thanks to EthioTrees, Davines offesets 100% of:

Packaging
Production
Offices

All the CO2 emissions due to the packaging of its products related to Davines, Comfort Zone and Skin Regimen brands

Every CO2 emission of the production site in Parma, where we give life to 97% of all Davines Group products.

CO2 emissions of the Davines Village and of all the subsidiary offices worldwide.

Packaging

All CO2 emissions from the production of the packaging of the Davines, Comfort Zone and Skin Regimen products.

Production

All CO2 emissions of the production site in Parma, where we give life to Davines Group products.

Offices

CO2 emissions of the Davines Village and of all the subsidiary officesworldwide.

Planet
People
Community

Planet

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Planet

Environment protection

The northern Ethiopian plateau is at risk of desertification and so was chosen for our carbon offsetting project.

In the EthioTrees project, CO2 is compensated by planting native tree and shrub species, mostly through soil protection.

How do we help in fighting desertification?

Planting
Watersheds
Terraces

Regeneration of humus in the soil, through the reforestation activities.

Maintenaining soil’s capacity to retain water through the creation of basins to feed the underlying soils.

Building terraces and trenches to reduce erosion and desertification.

Regeneration of humus in the soil, through reforestation activity.

Maintaining soil’s capacity to retain water through the creation of basins to feed the underlying soils.

Building terraces and trenches to reduce erosion and desertification.

Planet
People
Community

Planet

The social impact

An important part of this project is dedicated to training the local population to protect the soil, structuring a maintenance activity that protects it from grazing and breeding. These lands are entrusted to “landless farmers”, those who are not landowners.

With EthioTrees, Davines creates opportunities for the involvement of women to carry out reforestation related activities, in order to educate on gender equality.

Community implications

Part of the funding is also used for the enlargement of rainwater catchment areas for the village’s supply water, helping negate the need for the local population to walk more than 5 km for their daily supply of drinking water.

We provide training in beekeeping, incense collection and extraction, activities which aid the production of craft products. By increasing the know-how, effectiveness and quality of the products, trade increases and so does the income of these village communities.