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Introducing B Beauty

We're excited to present you the new coalition formed by twenty-six Certified B Corporations, to improve social and environmental practises of the beauty industry. Our vision is to deliver "beauty for good"

Davines is proud to be part of the new B Corp Beauty Coalition, joining B Corp companies from three continents, all meeting the highest standards of social and environmental impact, and all committed to working together to improve the sustainability standards of the beauty industry. We envision a new approach to beauty that prioritises soil as much as hair and skin, nature as much as natural, evidence as much as ego, and impact as much as performance. 

Our committments

Our objective is to deliver "beauty for good". The three key aspects on which the coalition will work in 2022, with the aim of bringing about concrete improvements, are:

  1. Ingredient sourcing and sustainability
  2. Packaging responsibility
  3. Greener logistics

To read the B Corp Beauty Coalition manifesto and to learn more:

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We have become increasingly uncomfortable with the social and environmental footprint of the beauty industryand concluded our  respective solo efforts to enable positive change can be enhanced through a partnership of mutual commitmentSo, we have decided to form a coalition to leverage our combined strengthsand deliver tangible benefits to beauty customers, communities, and the planet we share

Davide Bollati
Chairman of Davines

Founding member of the B Corp Beauty Coalition

Meet the members of the B Corp Beauty Coalition

As Certified B Corporations, we believe that all businessesthrough their products, practices, and profits - should aspire to do no harm and benefit all. Our coalition acts with the understanding that we are all interdependent, and thus responsible for each other and future generations. In a perspective of interdependence, Davines is pleased to present all the founding companies of the B Corp Beauty Coalition.

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Ready to join B Beauty?

The Coalition is happy to welcome other certified B Corps, eager to bring their talent and contribution. To join the B Corp Beauty coalition, you need to:

  • Be a certified B Corporation
  • Be a beauty company or be part of the beauty industry supply chain
  • Be willing to cooperate and exchange information at a pre-competitive level
  • Be willing to change the industry

If you recognise yourself in the points above, write to contact@bcorpbeauty.org. Thanks!

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