gem pages image

Meet OI Soufflé: absolute beauty for fine hair

NEW!

Light but powerful. Classic yet contemporary. Our latest product especially for fine to medium hair has a transformative liquid to foam texture. Turn on the volume, light up the stage!

Whether it’s poker straight, wavy or curly, the delicate beauty of fine hair needs special care to look its best. Fine hair fibres can be more prone to stretching and breaking, which means they require a dedicated routine to protect them from heat and environmental damage.


The wrong products can leave fine hair looking dull and weighed down. With the right routine, you can restore softness and shine, adding body and bounce. At Davines, we have several dedicated products for fine hair, including the brand new OI Soufflé.

Our new leave-in product for body, shine and silkiness

The latest addition to the best-selling and award-winning OI range, OI Soufflé is a leave-in product with an innovative liquid-to-foam formula that won’t weigh your hair down. Enjoy the iconic fragrance you expect from OI, now perfected for fine hair.

What makes OI Soufflé special?

gem pages image

OI Soufflé has been created with a selection of natural ingredients designed to protect fine hair, make it easier to manage and enhance its natural beauty.

Roucou oil, extracted from the seeds of the Amazonian achiote plant, has protective properties due to high levels of carotenoids, vitamin A and selenium, helping to reduce damage from treatments and environmental stressors.

Chicory root extract is a plant-based ingredient that creates a natural film to help detangle hair, making it look and feel softer and silkier to touch.

A mix of amino acids represents a vegetable-based alternative to animal keratin, boosting the natural amino acids of the hair to promote a shiny and healthy look.

The effect of OI Soufflé on fine hair

Formulated to give hair extra body and offer our best heat protectant for fine hair, OI Soufflé will leave your hair looking fuller and shinier, feeling silky and soft.

In our tests, we found that using OI Soufflé:

  • Adds light body and volume
  • Makes hair appear 2.3x shinier*
  • Increases natural silkiness
  • Protects hair up to 230°C / 446°F
  • Doesn’t weigh hair down

*Instrumental test on hair locks, hair shine increase, vs OI Shampoo only.

How to use OI Soufflé

  • After shampooing, simply apply the product to the lengths and ends of your hair - there’s no need to rinse.
  • Most hair types and lengths will need 3-4 pumps, but if you have very fine hair start with 2 pumps.
  • For fine hair, shampoo plus OI Soufflé will be enough. If your hair is medium, you can use OI Soufflé on its own or in addition to your conditioner.

Create your fine hair home care routine with OI

Make the most of your natural beauty with a dedicated home hair care routine created especially for fine hair using the award-winning OI range.

For fine hair in need of body and shine

  • Step 1: Gently cleanse your hair by shampooing twice with OI Shampoo, massaging your scalp as you do so.
  • Step 2: Towel dry your hair, then add up to 4 pumps of OI Soufflé - if your hair is very fine, start with just 2 pumps.
  • Step 3: Style your hair as usual. Your OI Soufflé provides heat protection for fine hair for temperatures up to 230°C.
  • Step 4: Add extra shine and smoothness by adding a small amount of OI Oil to the ends of your hair.

gem pages image
gem pages image

For unruly, frizzy hair

  • Step 1: Gently cleanse your hair by shampooing twice with OI Shampoo, massaging your scalp as you do so.
  • Step 2: Apply OI All In One Milk to the length and ends of your hair, using 5-15 sprays depending on length.
  • Step 3: Towel dry your hair, then add up to 4 pumps of OI Soufflé - if your hair is very fine, start with just 2 pumps.
  • Step 4: Style your hair as usual. Your OI products have in-build protection for temperatures up to 230°C.

Live the complete experience in salon

Treat yourself to a professional hair care treatment designed to stimulate all the senses, featuring a range of OI products including OI Soufflé.

Fine hair FAQs

How do I add body to fine hair?

There are many ways to add body to fine hair. You can use volumising and texturising products to bulk out individual hair fibres, as well as using styling techniques that create the appearance of body. OI Soufflé gives a subtle volumising effect while adding softness and shine.


Can I use leave-in conditioner if I have fine hair?

Some leave-in conditioners are too heavy for fine hair, weighing it down. We’ve created OI Soufflé so that it can work as a substitute for conditioner, weightlessly adding softness and shine and making hair easier to comb.


What is Roucou oil?

Roucou oil is extracted from the seeds of the achiote, also called annatto, a plant native to the Amazon. Its high content of carotenoids, vitamin A and selenium gives it protective and antioxidant properties, helping to reduce damage caused by treatments and environmental aggressors. This is why it’s the hero ingredient in the OI range.


What makes OI Soufflé suitable for fine hair?

As well as the active ingredients that protect the hair, make it easier to comb, and add softness and shine, OI Soufflé is made with an innovative liquid-to-foam formula. This makes it a lighter option than most leave-in products, offering a weightless finish and adding natural body to the finest of hair.


Read more!

Meet OI Soufflé: absolute beauty for fine hair
Meet OI Soufflé: absolute beauty for fine hair NEW! Light but powerful. Classic yet contemporary. Our latest product especially for...
New winter hairstyles and colour to create waves and enhance curls
New winter hairstyles and colour to create waves and enhance curls As the summer sun makes way for winter’s chill,...
Holiday Hair Gift Sets From Davines
Holiday Hair Gift Sets From Davines GIFT GUIDE We have a haircare gift box for everyone on your list. It’s...

Subscribe to our newsletter✉️