Explore all our blonde care heroes and meet the new Instant Bonding Glow from Heart of Glass
Shiny, full of life, bold. Blonde hair is a symbol of positive energy, but it also requires a lot of care to preserve its glam. That's why we created Heart of Glass, the Davines line specifically formulated to provide extra-love to all blonde hair, natural or treated. And from March 2023 Heart of Glass will feature a new hero for blondes: the Instant Bonding Glow, a reinforcing serum treatment for immediate shine.
Repairing and strengthening the hair fiber is crucial for all blondes. Enriched with Biacidic bond complex and Illuminating amino concentrate, the new Heart of Glass Instant Bonding Glow is a quick treatment with a serum texture, that instantly reinforces the hair plus promotes extra-shine, while prolonging the blonde intensity.
The new Heart of Glass Instant Bonding Glow is immeditately effectiveand is highly moisturising, without weighing hair down. The alcohol-free formula makes this product the perfect partner for bleached and toned blondes, but its effectiveness has been tested on all types of blonde hair, both treated and natural. The results are exceptional.
6.4 times shinier hair
Instrumental test on bleached locks. Increased luminosity, Heart of glass Silkening shampoo + Heart of glass Instant bonding glowversusHeart of glass Silkening shampoo alone.
+37% stronger hair against breakage
Instrumental test on locks treated with Heart of glass Instant bonding glow versus untreated locks.
Up to 6 weeks preserved beautiful shine effect
Instrumental test on locks bleached and toned with View 10.0, duration of colour luminosity, 3 washes per week with Heart of glass Silkening shampoo + Heart of glass Instant bonding glow versus Heart of glass Silkening shampooalone.
It preserves the intensity of the colour up to 83%
Toning with View 10.1, 8.27, 7.34. Instrumental test after 10 washes on locks treated with Heart of glass Instant bonding glowwith every wash versus bleached locks.
One of the coolest things about the new Heart of Glass Instant Bonding Glow is that its serum formula is very easy to applyand is effective immediately, with no processing time.
A good blonde care routine starts from the basis: shampoo and conditioner. Both Heart of Glass Silkening Shampoo and Rich Conditioner have a very peculiar blue colour deriving from the natural extract of Jagua.This extract also guarantees a brightening action and a delicate chromatic balancing of the hair shades and is perfect for all types of blondes. Remember that blonde, lightened or bleached hair can be particularly fragile, so when blow-drying, don't forget to spray a leave-in heat protector like Heart of Glass Sheer Glaze.
Hair subjected to colouring processes need to restore the nourishment of the fibre. Remember to apply the Heart of GlassIntense Treatment, at least once per week. But in case your hair is particularly damaged or was heavily bleached, you can also opt for something stronger once per month, for example the Hair Building Pack by Nourishing. Another possibility is The Renaissance Circle mask that not only restores helpless blonde strands, but it also comes in a pocket-sized, soft and resealable packaging (perfect for use at the gym or anytime you travel).
Since we launched Heart of Glass- the Davines haircare system specifically formulated for blonde hair - many have contacted us for advice. Below are some of your most frequently asked questions.
If you are thinking about changing hair colour, look for inspiration first. There are many different shades of blonde, each perfect for a certain skin tone or personality.
If you don't know where to start, check out the new looks from our Hair Art Director Tom Connell, who recently created A Blonde Story.
From platinum blonde to honey blonde, there is a shade suitable for each of you. Our new collection focuses on uniqueness and self-expression. We are confident that it will inspire your choice!
Whenever you have any doubts about the care of your blonde, you can ask your trusted Davines hairdresser for advice. Or, if you are not blonde and are thinking of becoming one, call for an appointment and ask for a colour consultation dedicated to you. Remember to also bring some photos of the colour shades you like, for instance one from our new A Blonde Story collection.
Davines offers colour services suitable for all needs, demi-permanent or permanent colors, lightening, balayage and much more. But only the hairdresser, by observing your hair and your complexion, can guide you in the best way in choosing the perfect blonde for you.
