Inclusivity is just as important to our brand and heritage as sustainability. We’ve always strived to highlight individuality and diversity, which is why our in-salon offerings and product formulas aim to celebrate hair of all textures and types. And with that in mind, we’ve created haircare for a range of hair textures, scalp types, and specific hair concerns. (Our Essential Haircare collection in particular features products that meet the specific needs of different hair types.) Still, we understand that the sheer variety of products might be overwhelming to navigate—which is why we put together this guide to help you discover the collections and ingredients that will best serve you and your hair’s unique needs.
‘Normal hair’ doesn’t truly exist, what we mean here is more low maintenance hair that doesn’t have super-specific needs, but still deserves extra love sometimes. OurOI range is enriched with Roucou Oil to deeply hydrate, soothe, and nourish every hair and skin type. Think of it as a moment of indulgence in your otherwise busy day. For normal hair that’s dry—as it can be after a weekend in the sun—consider theMOMO shampoo and conditioner from theEssential Haircare range. Infused with vitamin- and mineral-rich Cartucciaru Melon extract, the MOMO formulas work to replenish dehydrated hair and boost shine without weighing hair down.
While curly hair comes with built-in body and texture, it can lack hydration and therefore be more prone to frizz. That’s because a curl’s coil shape prevents the scalp’s natural oils from easily sliding down the shaft and moisturising the lengths. So any formula used on curls, be it shampoo or a mask, has to contain moisturising ingredients to make up for it. OurLOVE/curl shampoo and conditioner delivers volume and shine to waves and curls with the help of almond extract.
For more unruly or frizz-prone curls, LOVE/smoothing shampoo and conditioner harness the power of Minuta Olive extract, which is abundant in nourishing fatty acids and Vitamin E, to soften and moisturise hair. The creamy formulas hydrate as they cleanse for smooth, frizz-free hair. For hair that’s both dry and damaged, try the Naturaltech Nourishing Shampoo and conditioner from our Naturaltech collection. With gentle surfactants and soothing grape phytochemicals, they leave hair clean and smooth.
For fine hair, there’s nothing better than a gentle, lightweight formula that can cleanse hair without flattening it. OurDEDE shampoo and conditioner are powered by Orbassano Red Celery extract, which cleanses hair and leaves it healthy, shiny, and balanced. For those seeking more volume, the Caprauna Turnip extract in our VOLU shampoo helps keep fine hair lifted, offers visible volume, and won’t weigh it down.
Photo by: @karlibobarley
Thinning hair requires a little more attention for both the hair and scalp. Our Naturaltech range, combines advanced technology with high-quality natural ingredients to treat a variety of scalp and hair conditions. Brimming with caffeine phytochemicals to boost circulation, our Naturaltech Energizing Shampoo takes a two-prong approach to thinning hair: it promotes new hair growth while strengthening weaker hair to minimise breakage. On the other hand,Naturaltech Replumping shampoo directly addresses hair vulnerable to breakage while also boosting volume. The creamy formulas protect hair elasticity and deeply moisturise hair to fortify it, while helping it appear thicker and fuller.
If you have a standing appointment with your colourist, it’s worth investing in products designed to enhance and protect your colour-treated hair. OurAlchemic collection offers shampoos and conditioners rich in pure pigments that intensify, refresh, and brighten the colour of both natural and coloured hair. And they cater to a range of shades — including silver, blonde, brunette, and copper — to ensure that everyone has a perfect match.
For everyday protection, try the MINU shampoo and conditioner from the Essential Haircare range. The MINU formulas feature Salina Caper blossoms, which are rich in quercetin (a protective amino acid) and colour-protecting polyphenols. These work to gently cleanse, maintain, and extend the lifespan of colour-treated hair.
Hair that’s been damaged by chemical treatments or styling tools need TLC in the form of protein-rich formulas, which help rebuild strands; and formulas likeMELU shampoo and conditioner from our Essential Haircare line deliver. Full of lentil seed extract, which helps to strengthen amino acids, they cleanse and repair damaged or overworked hair. Similarly protective are theNOUNOU shampoo and conditioner, which restore and replenish hair with antioxidant-packed Fiaschetto Tomatoes.
To repair existing damage and stave off harm in the future, treat damp hair with Liquid Spell, an amino acid-rich formula used post-shower that visibly restores and strengthens damaged hair while boosting body and shine. It provides heat protection and imparts a healthy, lustrous sheen.
Consider this the starting point, and discover our masks, styling products, and more to create the right hair routine for you.
by Deanna Pai
cover photo by @karlibobarley
