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You want vibrant, delicate colour - but you don’t want to make a long term commitment. And you don’t want to risk damaging your hair in the process either. Luckily, there’s a solution: meet The Present Time.
The latest addition to our colour portfolio, The Present Time is an ammonia-free demi-permanent hair colour line that lasts for up to 24 washes and fades true to tone - meaning you can update your look as often as you like.
Just one colour service restores hair lipids by up to 76%1, making your hair healthier and adding 10x2 increased shine on fashion reflects and 6x2increased shine on naturals.
Hair is strengthened, with up to 34%3 more resistant to breakage and up to 43%4 improved compatibility and detangling.
Colour isprotected from UV exposure for four weeks5, then fades gradually andnaturally up to 246 shampoos, staying true to tone.
1 Instrumental test by independent laboratory, test done on hair lock. Colour service: toning after pre-lightening
2 Instrumental test: colour applied on hair lock vs untreated pre-lightened hair
3 Instrumental test: colour applied on hair lock vs untreated pre-lightened hair
4 Instrumental test: colour applied on hair locks stressed under UV exposure
5 Depending on hair porosity and quality. Based on 115 in-vivo tests performed by hairdressers
The Present Time is designed to be used in a wide range of colour services. Whether you’re looking for a subtle colour reflect change on natural hair, need to give dyed lengths and ends a vibrant colour refresh, or you want to get in on the base breaking trend to soften out that regrowth, your Davines expert can help.
We also have five brand new looks from Davines Hair Art Director Tom Connell to give you inspiration when it comes to hair colour possibilities. Take a peek now — we know you’re going to love them.
At Davines we believe true beauty is about harmony, respect and enhancement of people and our planet. That’s why we continue to push towards improved sustainability in everything we do.
The Present Time has been developed using 88-93% natural-origin content (including water)¹ and up to 99% biodegradable ingredients²
Our coconut oil is the first Regenerative Organic Certified™ active ingredient³ used in a Davines colour line, sourced from Sri Lanka through our fair trade partner⁴
Our omega 9 is created by fermenting microalgae sourced from chestnut tree sap with consciously grown and harvested sugarcane.
Our celluloseis a plant-derived alternative to acrylates, sustainably obtained from wood fiber through mechanical processes, that enhances conditioning by forming a protective film on the hair
¹ISO: 16128 2Biodegradability is calculated as the sum of the percentage of readily biodegradable ingredients according to the OECD 301 method.
³Sourced from Regenerative Organic Certified™ farms.
⁴Supplier might change in the case of a shortage of raw materials. Another supplier can be involved to maintain regular production.
Fewer virgin material used
Fewer raw material used
Fewer bottle made in total
No paper leaflets needed
Read more!
