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Meet NEW OI Soufflé
Discover our liquid-to-foam leave-in mousse, designed to add volume & shine.
New Hair Quiz
Discover the products that are right for you! Take the quiz and find the right care for your hair.
We Are Circular
The story of a shampoo bottle: we study packaging that has the lowest possible environmental impact
23/24 Sustainability Report
Explore the report and see how we're making a difference.
Meet Our New Shampoo Refills
Join our refillution with our new 500ml shampoo refill pouches.
E-Gift Card
Looking for gift ideas but don’t know where to start? Our giftcard is customizable for any occasion.
New Shampoo Refill Pouches
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Elasticizing and repairing amino acid.
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