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Sustainable Beauty gives back this Green Friday
Meet Green Friday, our alternative to Black Friday that puts sustainability at the centre. It’s a moment to reflect on our impact and choose purchases that contribute to positive change.
This year, 10% of Davines' online sales will be given to EthioTrees to support woodland reforestation and local communities in Ethiopia. Shop your favourite haircare products and get free shipping on November 28. Together, we can show how sustainable beauty gives back.
Caring for the earth and each other
Our partner EthioTrees is an organisation focused on reforesting, improving biodiversity, empowering climate resilience and supporting communities in the region of Tigray, Ethiopia.
We’ve worked together supporting reforestation and local communities alongside EthioTrees since 2018, and this year, we’ll soon be sharing several new goals you’ll be supporting on Green Friday.
Small steps, real change: Green Friday 2024
Thanks to your help from last year, we’ve supported an action plan to create lasting change in Amanit, Ethiopia. Together, your purchases have helped:
Rehabilitation of degraded
land
Improve groundwater availability to communities in Amanit
Plant 10,000 native and naturalised seedlings to restore 30ha of degraded land
Deliver micro-irrigation and drinking water to 220 farmers
Read more
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