Principles of the formula
Davines’ Research and Development Laboratories developed View, a delicate non-committing demi-permanent colour, that thanks to the acidic pH, helps to protect from the risk of hair breakage protects the hair structure and gives shinier hair.
In View formulations, we introduced “natural polyglicerols”.
- Never before used in the world of hair colour
- Extracted from olive oil to provide extreme shine, moisture and softness to the hair
- Contribute to the reinforcing effect, in total respect of the hair structure
- Even more sustainable formulation, as they are delicate and biodegradable emulsifiersfrom renewable sources.
View is a versatile system to develop no-committing colour services such as:
- Toning natural, previously coloured and bleached or lightened hair;
- Refreshing lengths and ends while a permanent colour is applied on the regrowth;
- Enhancing warm or cooler tones, ideal for the first step into colour;
- Equalizing existing colours;
- Blending first signs of white hair up to a maximum of 50%;
- Glazing to add extra shine and softness to the hair
- Male colouring services;
- Creative pastel toning on pre-lightened hair;
- Colour correction.