Sustainable Beauty Gives Back

10% of Davines' online sales will be given to EthioTrees, supporting reforestation efforts and contributions to local schools and communities.

Green Friday is how we’ve envisioned turning this time of year into a moment that cares for our planet.

This year, we’re empowering our community to use sustainable beauty to give back to one of our most important partners: EthioTrees.

Using beauty to give back

Shop with us this Green Friday, and 10% of Davines' online sales will be given to EthioTrees to support woodland reforestation and local communities in Ethiopia.

You’ll get free shipping on your haircare purchases, and your favourite beauty buys will give back to something greater.

Shop with purpose

Your purchase contributes to planting change

The northern region of Tigray, Ethiopia is at risk of becoming a desert, impacting the environment and the surrounding communities. Our partner EthioTrees is dedicated to preventing this, ensuring that communities and nature can thrive.

What you give back through sustainable beauty

Meet our 2025 initiatives that you contribute to by shopping with us on Green Friday. Through this partnership, our goal is to:

Plant 10,000 native seedlings to provide two schools in Mhini with shade

Install solar panels to create renewable energy for the schools

Provide essential school furniture and install a drinking water storage unit for students

Support the initiative

Haircare that helps

At Davines, we know haircare is personal. Every person deserves formulas that speak to the type, shape and condition of their hair. We also deeply value the planet, doing whatever we can to lessen our impact. This includes changes both big and small, from our ingredient selection process, which respects biodiversity and favours — whenever possible — natural origin ingredients, to our goal of reducing CO2 emissions to become Net Zero by 2050 at the latest.

Learn More About Our Commitment

The proof is in your impact

You, our community, show us every year just how much we can do together to support the planet. These are the initiatives that were made possible with your help over the last four years:

2024

Planted native trees on degraded land and improved farmers’ drinking water availability in Amanit, Ethiopia.

2023

Supported Scolel'tein a

tree planting project

to conserve and create forests in Mexico.

2022

Part of our online profits were devolved to Rodale Institute to support regenerative organic agriculture.

2021

Part of our online sales were

donated to

support biodiversity.

Green Friday FAQs

WHEN IS DAVINES’ GREEN FRIDAY?

Green Friday is on November 28, 2025 and lasts for one day only.

IS THERE A DAVINES BLACK FRIDAY DISCOUNT?

We’re offering free shipping to shoppers this Green Friday, and are giving back 10% of Davines online

sales to our partner EthioTrees.

WHO ARE YOU DONATING YOUR PROFITS TO?

This year, 10% of Davines' online sales will be given to EthioTrees. They’re a long-standing partner of ours that’s working to prevent desertification, sequester carbon dioxide in the atmosphere, provide training in different trades within the local community, and improve the land for future generations.

WHAT IS DAVINES’ VISION ON DECARBONIZATION?

Decarbonization is at the heart of our strategy to reduce the environmental impact of our business. Our commitment is based on scientifically validated targets and concrete actions, following a structured path toward Net Zero. The 2024 organisational carbon footprint obtained third party certification by Bureau Veritas. In 2024, we published our 2030 targets on environmental issues, including decarbonization, and we also received the official validation of our emissions reduction targets by the Science Based Target initiative (SBTi).

Discover more about our commitment

Let’s reimagine what we can do together. Join us this Green Friday and watch your sustainable beauty give back.