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OI
OI Hair Butter
OI

OI Hair Butter

Smoothing and nourishing hair butter

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87,1% Naturally origin ingredients

We consider an ingredient natural if it's 100% natural without any synthetic portion.

Vegan friendly

This product does not contain any ingredients of animal origin.

Size

Free delivery on orders over £50

Free samples when you create an account

Hydrating
Helps combing
Nourishment
  • Deep Nourishment, instantly hydrates and replenishes dry, dehydrated hair;
  • Frizz Control, smooths hair and tames frizz from the first use;
  • Improved Manageability, enhances combability and softness for easier styling;
  • Shine & Smoothness, delivers a glossy, silky finish without weighing hair down;
  • Formulated  with antioxidant-rich Roucou oil to help protect against environmental damage;
  • Multi-Hair Type Friendly, suitable for curly, coily, color-treated, damaged, and healthy hair;
  • Luxurious Texture, rich, buttery formula melts into hair for a deep conditioning feel.

AQUA / WATER / EAU, CETEARYL ALCOHOL, CETYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, GLYCERIN, DIMETHICONE, CETRIMONIUM CHLORIDE, BEHENTRIMONIUM METHOSULFATE, BEHENYL ALCOHOL, POLYGLYCERYL-10 PENTASTEARATE, GLYCERYL STEARATE, QUATERNIUM-87, PARFUM / FRAGRANCE, ISOPROPYL ALCOHOL, BENZYL ALCOHOL, SIMMONDSIA CHINENSIS SEED OIL / SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, DIMETHICONOL, SILICONE QUATERNIUM-22, SODIUM BENZOATE, STEARAMIDOPROPYL DIMETHYLAMINE, DISODIUM EDTA, ORYZA SATIVA CERA / ORYZA SATIVA (RICE) BRAN WAX, DIPROPYLENE GLYCOL, POLYGLYCERYL-3 CAPRATE, CITRIC ACID, POLYGLYCERYL-3 POLYRICINOLEATE, SORBITAN ISOSTEARATE, C15-19 ALKANE, COCAMIDOPROPYL BETAINE, LACTIC ACID, TOCOPHEROL, PALMITAMIDOPROPYLTRIMONIUM CHLORIDE, PROPYLENE GLYCOL, BIXA ORELLANA SEED OIL, HEXAMETHYLINDANOPYRAN, EUCALYPTUS GLOBULUS OIL, ACETYL CEDRENE, TERPINEOL, CITRONELLOL, METHYL SALICYLATE, LAVANDULA OIL/EXTRACT, GERANIOL.
The product information listed here might be subject to change. Always refer to the product packaging for the most up to date ingredient list.
12 M

How to get deeply nourished, frizz-free hair using OI Hair Butter?

  1. Scoop a small amount of OI Hair Butter and warm it between your palms to activate its rich, buttery texture.
  2. For medium to coarse hair: Apply to damp hair after using OI Shampoo. Distribute evenly through lengths and ends. Leave on for 5–10 minutes, then rinse thoroughly.
  3. For medium to fine hair: Apply to dry hair before shampooing. Let sit for 10 minutes, then rinse and follow with OI Shampoo.

Extra tip:

For an intensive nourishment boost: Use both before and after shampooing, following the methods above for your hair type.

Enjoy deeply conditioned, soft, luminous hair with every use.

Ingredient Highlight

Roucou oil is extracted from the seeds of Achiote, a plant native to the Amazon. Roucou oil offers remarkable benefits for hair: it has a high content of carotenoids, vitamin A and selenium, with protective and antioxidant properties which help reduce damage from external aggressors and treatments, contributing to a silky hair effect on all hair types, incuding damaged hair.

Touch and Feel

Feels like: Silky smooth luxurious butter for a deep nourishing feel
Smells like: This rich hair butter has an aromatic fragrance, with hints of thyme and pine, sweet and floral, warm with musk and amber. Perfectly soft hair with a long-lasting signature fragrance

Application tips

OI Hair Butter deeply nourishes and tames frizz, revealing luminous, ultra-soft hair—often after just one use. It hydrates and softens strands instantly, with results that improve over time. Tailor your application based on hair type for best results: as a conditioner for an instant manageability of the hair and smoothness, as a mask for an intensive nourishing treatment, apply it both before shampooing or even overnight for next-level nourishment. Your ritual for silky, deeply conditioned hair starts with OI Butter.

FAQ

Yes! OI Hair Butter is especially effective for hair that’s dry, damaged, frizzy, or overprocessed. Its rich, Roucou oil-infused formula smooths and softens coarse strands while improving manageability and reducing breakage. Used regularly, it acts like a deep repair mask, making it one of our best hair masks for frizzy hair and dry, unruly textures.

Many customers see noticeable results after just one use of OI Hair Butter. Thanks to its Roucou oil-infused formula, it deeply hydrates strands, leaving hair softer, smoother, and more manageable. With regular use, this hair butter continues to improve texture and shine over time.

Yes! While OI Hair Butter is is primarily used as a conditioner, many customers find enhanced results by using this product as a leave-in conditioner or mask. Use a sufficient amount to comb through hair with your fingers and leave it in before shampooing or overnight for deep nourishment.

OI Hair Butter works well for most hair types, from fine and straight to thick, curly, or textured. It hydrates, softens, and nourishes dry strands without weighing them down. It’s especially helpful for relaxed, bleached, or overprocessed hair, and many customers also use it to maintain hair extensions thanks to its deeply conditioning formula.

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We are part of the B Corp community since 2016

Made In Italy

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