Hair Styling Products

Salon-Quality Styling Products for Every Look

Great styling comes down to using the right product in the right amount rather than reaching for the firmest hold. Our styling range, drawn largely from the More Inside line, is built around buildable, flexible hold that keeps hair looking and feeling like hair. You can sculpt, texturise and finish a look, then rework it later without a helmet-like crunch.

Made in Parma to professional standards, the collection covers every stage of styling, from pre-style prep to the final touch. Pastes, clays and gels shape and hold, texturising sprays add grit and volume, and lighter serums and oils smooth and define. Mix and match to suit your hair and the look you are after.

Pastes, Clays and Gels for Hold

For pliable, natural control, This is a Medium Hold Pliable Paste shapes and reshapes with a matte-leaning finish. When you want more structure, This is a Strong Hold Cream Gel and This is a Medium Hold Modeling Gel deliver sculpted, full-bodied looks with definition that lasts.

Texturising and Finishing Products

A best-seller for good reason, This is a Dry Texturizer adds instant volume and effortless separation to fine or flat hair. For a softer touch, This is an Invisible Serum gives flexible control and a smooth, lived-in texture as a leave-in finisher.

Curl Styling Products

Curly and wavy hair styles best with moisture and definition together. This is a Curl Building Serum encourages flexible, defined coils, while This is a Curl Moisturizing Mousse builds full-bodied curls with bounce, both ideal for curly hair.

Lightweight Styling Oils and Refresh

This is an Oil Non Oil finishes a style with weightless shine and a natural, hydrated texture. Between washes, Dry Shampoo lifts the roots and refreshes hair without residue, buying an extra day before your next wash.

Try the Range with a Styling Duo

If you are new to the line, the travel Prime & Set Trial Duo and Texture & Refresh trial duo let you test a routine before committing. For hold sprays and mists, browse our hairsprays, and add a step from heat protection or hair serums where your style needs it.

Frequently Asked Questions About Hair Styling Products

What styling products do I actually need?

Most people need one product that holds or shapes, such as a paste or gel, and one that finishes, such as a texturising spray or a light serum. Build from there based on your hair and the looks you wear.

What is the difference between a paste, a clay and a gel?

A paste gives pliable, reworkable hold with a softer finish, a clay leans matte with stronger grip, and a gel offers firmer structure and definition, often with more shine.

How do I add texture without making hair stiff?

Use a dry texturiser or sea salt spray on dry hair, working it in with your fingers. These build grit and volume while keeping movement, unlike a heavy gel.

Which styling products suit fine hair?

Lightweight options work best, such as This is a Dry Texturizer for volume and This is an Oil Non Oil for shine. Avoid heavy waxes and creams that can flatten finer hair.

How do I choose the right hold level?

Match the hold to the look. Medium hold suits everyday, natural styles you may rework, while strong hold is better for sculpted or structured looks that need to stay put.

Can I layer styling products?

Yes. Apply heavier products like gels and pastes first on damp hair, then finish with lighter sprays or serums on dry hair for control without build-up.