Definition
Moisture resistant
Elasticity
- Bouncy yet defined curls
- Long-lasting curl-enhancing and frizz-fighting effect
- Resistant to frizz and humidity
- Light hold curl serum with natural movement and manageability
Vegan friendly
This product does not contain any ingredients of animal origin.
Free delivery on orders over £50
Free samples when you create an account
Feels like: A rich, silky, smooth curl serum which is easy to distribute for a convenient application.
Smells like: A captivating scent with fresh cypress and zesty ginger notes, followed by a delicate mix of floral and spicy tones, all resting on a woody and musky base. Wavy and curly hair will be wrapped in a sophisticated freshness.
For soft and defined waves and curls avoid rubbing your hair to prevent frizz; instead, gently pat it dry to remove excess water. Apply This is a Curling Serum by running your fingers through the strands to detangle and evenly distribute the product. Proceed with your desired styling. For more defined curls, twist the locks with your fingers.
This is a Curl Building Serum defines, reduces frizz, and adds bounce to a variety of curly hair types. It is particularly effective for wavy hair types 2a,2b, 2c, as well for curly hair types 3a, 3b, (classic curls, spiral curls), but it can also help add more definition and fight frizz for looser waves or more coily curls.
The amount of product needed for best results will depend on your hair type, thickness, length, and density. Typically, a little product goes a long way. Many customers find that a 5 pence to a one-pound size amount adds definition and bounce while fighting frizz and taming flyaways for their locks. We recommend using a 5 pence coin-size amount to start and slowly adding more product as needed. If your curls begin to feel weighed down rather than bouncy, you likely used too much product.
For best results, we recommend using the This is a Curl Building Serum on wet hair before styling. This routine helps define curls during the styling process for added bounce and frizz-fighting effects. Customers also find that using this serum for touch-ups helps freshen up their curls and revitalize styling for a well-maintained look that lasts all day.
While your natural hair type will not change, This is a Curl Building Serum can help add definition to your locks and make your hair appear more curly rather than wavy. Defined and separated curls are the key to making fresh, styled, frizz-free curly hair with volume, bounce, and shine.
Taking care of curly hair can be a challenge. With the right products, it’s easy to define and enhance your curls. A curl-defining serum offers multiple benefits in one product and can truly make a difference in your curly hair routine. What are the benefits of using a hair serum for curly hair? First and foremost, it keeps curls hydrated, which is essential to combat the unwanted frizz effect. Additionally, it preserves the hair's elasticity, making your curls appear soft and supple without the stiff feeling common with many styling products. Lastly, it acts as a humidity shield, providing greater control over your hair. Add this serum to your hair routine to give your curls the shape you desire while maintaining a natural look.
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