Definition
Moisture resistant
Elasticity
- Bouncy yet defined curls
- Long-lasting curl-enhancing and frizz-fighting effect
- Resistant to frizz and humidity
- Light hold curl serum with natural movement and manageability
Vegan friendly
This product does not contain any ingredients of animal origin.
Free delivery on orders over £50
Free samples when you create an account
Feels like: A rich, silky, smooth curl serum which is easy to distribute for a convenient application.
Smells like: A captivating scent with fresh cypress and zesty ginger notes, followed by a delicate mix of floral and spicy tones, all resting on a woody and musky base. Wavy and curly hair will be wrapped in a sophisticated freshness.
For soft and defined waves and curls avoid rubbing your hair to prevent frizz; instead, gently pat it dry to remove excess water. Apply This is a Curling Serum by running your fingers through the strands to detangle and evenly distribute the product. Proceed with your desired styling. For more defined curls, twist the locks with your fingers.
This Curl Building Serum helps tame frizzy hair and enhance the natural shape of a wide range of curly hair types. It’s especially effective for wavy hair (types 2A–2C) and curly hair (types 3A–3B), defining classic and spiral curls while adding bounce and shine. It can also help boost definition and control frizz in looser waves or tighter coils.
The amount of product needed for best results depends on your hair type, thickness, length, and density. A little usually goes a long way. Many find that using between a 5p and £1 coin-sized amount helps add definition and bounce while smoothing frizz and taming flyaways. We recommend starting with a 5p-sized amount and gradually adding more as needed. If your curls start to feel heavy rather than light and bouncy, you’ve likely used too much.
For best results, we recommend using the This is a Curl Building Serum on wet hair before styling. This routine helps define curls during the styling process for added bounce and frizz-fighting effects. Customers also find that using this serum for touch-ups helps freshen up their curls and revitalise styling for a well-maintained look that lasts all day.
While your natural hair type will not change, This is a Curl Building Serum can help add definition to your locks and make your hair appear more curly rather than wavy. Defined and separated curls are the key to making fresh, styled, frizz-free curly hair with volume, bounce, and shine.
Caring for curls can be a challenge, but with the best curly hair products, it becomes easier to define and enhance your natural texture. A curl-defining serum delivers multiple benefits in one step and can transform your curly hair routine.
So, what are the benefits of using a hair serum for curly hair?
First, it helps keep curls hydrated, which is essential for reducing unwanted frizz. It also maintains elasticity, leaving curls soft and supple without the stiffness often caused by heavier styling products. Finally, it acts as a shield against humidity, helping you maintain definition and control. Incorporate this serum into your routine to shape your curls while keeping a beautifully natural finish.
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