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Hair Shine Treatment: Shiny Hair in an Instant

As light as water, ultra-quick and harnessing ingredients of natural origin. A hair shine treatment that gives hair unprecedented shine and softness: introducing OI Liquid Luster.

If your hair is looking dull, drab and limp lately, we have the perfect solution for you:OI Liquid Luster. A hair shine treatment with a liquid water-like texture that works tomoisturise hair and leave it shiny and soft, providing aWOW effectin seconds. 

How to achieve soft and shiny hair, fast

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In comparison with other nourishing products that you might have tried in the past, OI Liquid Luster has a liquid, transparent and light texture. Without weighing hair down, it works quickly helping you save precious time! Plus its formula is rich in moisturising agents that tame frizz and compact strands to help hair reflect the light better. You have to see it to believe it.

Davines hair shine treatment, before & after with OI Liquid Luster

OI Liquid Luster works to improve the quality of the hair, leaving it incredibly healthy feeling and soft - making it easier to comb, blow-dry and style. It's soft to the touch with extraordinary shine, for a reflective glass hair effect.


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Natural ingredients that leave your hair smooth, soft and radiant

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OI Liquid Luster contains moisturising ingredients of natural origin according to the Davines philosophy that always promotes this type of formula. 

  • Roucou Oil - Oil obtained from the Roucou, a plant in Amazonia, also referred to as ‘Achiote’ known for its strong shine enhancing properties as it is able to reflect light.
  • Cardoon Oil - Cardoon extract is transformed into a light biodegradable oil that leaves hair shinier, easier to comb and more manageable, making it easier to apply the product evenly throughout hair.

How to apply OI Liquid Luster hair shine treatment at home

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  • After washing hair, towel dry your hair to remove any excess water.
  • Apply Liquid Luster on lengths and ends onlyand massage to fully saturate strands. Rinse thoroughly. There is no leave-in processing time, making the treatment is ultra-fast and with an immediate result!
  • Finish with other products in the OI range as the finishing touch to a perfect, radiant blow-dry. Apply OI All In One Milk before blow drying for added protection and a long-lasting style. Or apply OI Oil to dry hair if you need an extra touch of shine and frizz-control.

OI Line: the bestselling frizz control

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The Davines OI line is one of our best selling because it provides extraordinary shine and softness for all hair types. Another reason to love OI is that it helps improve the texture of your hair from the very first application. These are just a few of the elements that make it our most loved collection:

  • It immediately makes hair softer and shinier, believe us when we say that everyone will notice!
  • A rich and unforgettable fragrance. Read the OI Shampoo reviews and you will discover that many love the signature scent of all of the products in the OI line.
  • Each product offers multiple benefits, such as OI All In One Milk can be used as a leave-in conditioner, a detangler or to protect against heat.
  • The Roucou oil contained in every product leaves hair easier to comb and it aids styling.

All-round sustainability

Every time we launch a new product we look for the most sustainable solutions, for both formula and packaging. For example, all OI products are made and packaged in Italy at the Davines Village, using energy from renewable sources. Plus, OI bottles and jars are made of post-consumer recycled plastic. Why is this important? Because post-consumer plastic comes from the correct disposal and recycling of each one of us and helps us not to use new raw materials from our planet.


Another way that out packaging minimises its impact is that the carbon dioxide emissions generated by its production are compensated through the reforestation of areas at risk of desertification. If you want to find out more, read our article dedicated to the EthioTrees project, which involves the reforestation of natural reserves in the northern areas of Ethiopia.


Read more!

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