Shop now Sunny days call for SU/A complete routine designed to protect your hair and skin before and after spending time in the sun.
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This is a Strong Dry Wax For creating soft definition and separation.
£24.50
Price (£0.33/ml)
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This is a Strong Moulding Clay For matte styles with a strong hold.
£24.50
Price (£0.33/ml)
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This is a Medium Hair Spray Styling hairspray for medium-hold, reworkable looks
£27.00
Price (£0.07/ml)
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This is an Invisible No Gas Spray Non-aerosol hairspray for brushable hold and natural finish
£27.00
Price (£0.11/ml)
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This is a Texturizing Serum Styling serum for a soft light texture and workable look
£22.25
Price (£0.15/ml)
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This is an Oil Non Oil A light oil for natural-looking and hydrated texture.
£24.50
Price (£0.10/ml)
NATURALTECH
ELEVATING Scalp Recovery Treatment Restoring scalp treatment for dry & sensitive scalp
£66.00
Price (£0.66/ml)
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Dry Shampoo Invisible Dry Shampoo for refreshing and volumizing wihout any residues
£29.25
Price (£0.12/ml)
THE CIRCLE CHRONICLES
The Let It Go Circle Moisturization and softness mask for hair and scalp needing a break
£12.00
Price (£0.24/ml)
OI
OI Liquid Luster Instant ultra-shine and softening gloss treatment for all hair types
£42.00
Price (£0.14/ml)
PASTA & LOVE
Hair beard & body wash Men's multipurpose wash to cleanse the hair, beard, and body
£24.50
Price (£0.08/ml)
PASTA & LOVE
Medium Hold Fiber Cream Medium-hold styling cream with a fibrous texturizing effect
£18.75
Price (£0.38/ml)
Limited Edition
ESSENTIAL HAIRCARE
We Stand For Regeneration Bar Delicate solid hair and body wash
£17.00
Price (£0.17/g)
Improved formula
ESSENTIAL HAIRCARE
MOMO Shampoo + Refill Moisturizing shampoo refill kit for dry and dehydrated hair
£67.00
(£67.00/Unit)
New fragrance
SET
Heart of Glass Travel Duo Nourishing travel duo to keep your blonde locks healthy.
£29.00
(£29.00/Unit)
OI
OI Soufflé Leave-in liquid-to-foam mousse for radiant shine and full-bodied
£38.75
Price (£0.31/ml)
New
SET
Texture & Refresh trial duo Texturizing and refreshing travel duo for effortless, beachy styles
£24.00
(£24.00/Unit)
New
SET
Prime & Set Trial Duo Priming and setting travel duo for polished, lasting styles
£24.00
(£24.00/Unit)
New
SET
Hold & Refresh Trial Duo Refreshing and setting travel duo for flawless, extended blowouts
£24.00
(£24.00/Unit)
New
SET
Prime & Refresh Trial Duo Priming and refreshing travel duo for clean, ready-to-style hair
£24.00
(£24.00/Unit)
Limited Edition
NATURALTECH
Revitalizing Hair Mist Hydrating hair mist with red clover extract. For hair & pillow.
£20.00
Price (£0.20/ml)
New
OI
OI Shampoo Refill Gentle daily shampoo Refill for radiant, shiny, velvety-soft hair
£43.00
(£43.00/Unit)
New
SET
OI Shampoo Refill Kit Regular size shampoo with refill for radiant, shiny, velvety-soft hair
£69.75
(£69.75/Unit)
New
SET
OI Shampoo Travel Refill Kit Travel size shampoo with refill for radiant, shiny, velvety-soft hair
£58.50
(£58.50/Unit)
Improved formula
ESSENTIAL HAIRCARE
SOLU Sea Salt Scrub Deep cleansing sea salt scrub for all hair types
£33.00
(£33.00/Unit)
Everyday Care for Healthy, Normal Hair
Healthy hair asks to be maintained rather than corrected. Without a specific concern to treat, the aim is simple. Cleanse gently, condition lightly, protect against heat and avoid overloading hair with products it does not need. Get that balance right and normal hair stays soft, shiny and easy to manage.
Two ranges anchor this collection. DEDE keeps daily care delicate and light, suited to all hair types, while OI brings everyday radiance and slip. Both are made in Parma and free from sulphates and parabens, a gentle foundation for a routine you can rely on day to day.
Gentle Daily Shampoo and Conditioner
DEDE Shampoo cleanses lightly enough for frequent use, and DEDE Conditioner detangles and softens without weighing hair down. The pairing keeps normal hair fresh, manageable and balanced. For more options, browse the full conditioner collection.
Everyday Radiance and Shine
OI Shampoo leaves hair radiant, shiny and velvety soft from a single gentle wash, while OI All In One Milk adds a light leave-in layer of hydration, heat protection and shine for effortless everyday styling.
Light Conditioning and Leave-Ins
For softness between washes, DEDE Leave-in Conditioner smooths and detangles without rinsing, and a few drops of OI Oil bring shine and a touch of protection to the ends. Both keep hair feeling cared for without heaviness.
Keeping Healthy Hair Healthy
Even healthy hair benefits from the occasional reset. SOLU Shampoo clarifies away product build-up now and then, and shielding hair before hot tools with heat protection keeps condition intact over the long run.
Targeted Care for a Specific Concern
If a particular issue crops up, the right collection will serve you better than a general routine. Explore products for fine and thin hair, coloured hair or dry hair to address it directly.
Frequently Asked Questions About Healthy Hair
What counts as healthy or normal hair?
Healthy, normal hair is neither especially oily nor dry, holds its condition well and has no pressing concern such as damage or colour treatment to manage. It mainly needs gentle upkeep.
What products does healthy hair need?
A gentle shampoo, a light conditioner and a leave-in or oil for shine cover the basics. Add heat protection if you use hot tools and an occasional clarifying wash.
How often should I wash normal hair?
Most people do well washing every two to three days, adjusting to how quickly their hair gets oily. Gentle, sulphate-free formulas like DEDE suit more frequent washing.
Do I need to use treatments on healthy hair?
Not often. The occasional mask or clarifying wash keeps things in good shape, but daily intensive treatments are usually unnecessary for hair without a specific concern.
What is a good gentle daily shampoo?
A delicate, sulphate-free shampoo such as DEDE Shampoo suits everyday use across hair types, cleansing without stripping moisture.
How do I keep my hair healthy long term?
Wash gently, protect against heat, trim regularly, eat well and avoid over-processing. Consistent, light care does more for hair than occasional heavy intervention.