Shampoo

Professional, Sulphate-Free Shampoo Made in Italy

Davines shampoos are developed at our research facility in Parma, Italy, where haircare science and sustainability go hand in hand. Every formula in the range is free from sulphates, crafted using sustainably sourced ingredients, and designed to work as effectively as the professional products used in salons across the world.

Our shampoo collection spans every hair type and concern, from volumising formulas for fine hair to moisture-rich options for dry or damaged hair, scalp-focused treatments, and colour-protective shampoos. Browse the full range below, or read on to find the right shampoo for your hair.

Sulphate-Free Shampoo

Sulphates are the cleansing agents responsible for the rich lather in many conventional shampoos. They are effective, but they can also strip the hair of its natural oils, leaving it dry, dull, and prone to breakage over time. Every Davines shampoo is sulphate-free, meaning each wash cleanses thoroughly while preserving the natural moisture balance of the hair and scalp.

This makes the range particularly well suited to colour-treated, chemically processed, or naturally dry hair, where moisture retention is essential. It also makes daily washing more viable for those who prefer a more frequent routine.

Professional Shampoo for Every Hair Type

Rather than a one-size-fits-all approach, each shampoo is developed for a specific hair type or concern, drawing on the same expertise that informs the professional products used in salons.

For fine or thinning hair, our shampoo for fine hair range includes volumising and bodifying formulas that lift without weighing hair down. Those with curls or waves will find dedicated options within the curly hair products collection, while our targeted shampoo for dry hair range addresses dehydration and loss of elasticity. The shampoo for coloured hair collection protects vibrancy and extends the life of colour between salon visits, and both dandruff shampoo and shampoo for hair loss options are available for scalp-specific concerns.

Not sure which formula suits you? Our guide to choosing the best shampoo covers the full range by hair type and concern.

Sustainable Shampoo

Sustainability is built into Davines from the ground up, not added as an afterthought. Our shampoo range uses ingredients that are responsibly sourced, formulations that minimise environmental impact, and packaging designed to reduce waste. We're a certified B Corp, meaning we meet rigorous standards of social and environmental performance across everything we do.

For those looking to make more sustainable choices, the sustainable haircare collection brings together the most environmentally conscious options from across the range. This includes shampoo bar alternatives to bottled shampoo, and a shampoo refill programme that reduces plastic waste with every order. More on how the refill system works is available in the guide to shampoo refill pouches.

Shampoo & Conditioner

Shampoo works best as part of a complete routine. Pairing the right shampoo with a matched conditioner ensures the cleansing and conditioning steps complement each other, working together rather than against each other. For a weekly deeper reset, the hair treatment collection includes masks and treatments that address specific concerns beyond what a daily shampoo and conditioner alone can achieve.

Frequently Asked Questions About Shampoo

What is sulphate-free shampoo, and is it better for your hair?

Sulphate-free shampoo uses gentler cleansing agents that remove dirt and build-up without stripping the hair's natural oils. This makes it a better choice for most hair types, particularly those that are colour-treated, dry, fine, or prone to scalp sensitivity. The trade-off is a less foamy lather, but the cleanse is just as thorough. All Davines shampoos are sulphate-free.

How do I choose the right shampoo for my hair type?

Start with your primary hair concern: dryness, oiliness, volume, colour protection, scalp health, or curl definition. Each of these points to a different formula. A useful overview of how to match shampoo to hair type is available in the guide to types of shampoo, which covers the key differences and what to look for on the label.

How often should I shampoo my hair?

There is no universal answer, as it depends on your hair type, scalp, and lifestyle. Oily scalps generally benefit from more frequent washing, while dry or colour-treated hair tends to do better with less frequent washing and a gentle, moisture-preserving formula. Most people find every two to three days works well, though fine hair often benefits from more regular washing to prevent roots becoming flat.

What is a clarifying shampoo, and when should I use it?

A clarifying shampoo is a deeper-cleansing formula designed to remove product build-up, mineral deposits from hard water, and excess oil that regular shampoos leave behind. It is not designed for daily use but works well as a monthly or bi-monthly reset. Refer to our detailed guide on how to clarify hair, when and how to use a clarifying shampoo without over-stripping the hair.

What is a shampoo bar, and how does it differ from bottled shampoo?

A shampoo bar is a concentrated solid formula that lathers and cleanses in the same way as a liquid shampoo, but without the plastic bottle. Shampoo bars are longer-lasting than their liquid equivalents, travel-friendly, and significantly lower in packaging waste. The Davines shampoo bar range is sulphate-free and suitable for a range of hair types.