Get your new essentials Meet revamped Essential HaircareTime to unveil our iconic evolution
ESSENTIAL HAIRCARE
LOVE SMOOTHING Serum
Improved formula
ESSENTIAL HAIRCARE Show more
LOVE SMOOTHING Serum Smoothing heat protectant serum for frizzy hair
Hydrating smoothing serum for thick and coarse frizzy hair. This lightweight leave-on serum gives long-lasting frizz protection with light control and locks in moisture for hair soft, shiny, and visibly smoother. Perfect for taming flyaways and managing unruly strands for a polished and manageable feel. With certified regenerative apple pulp extract, it is rich in carbohydrates that lock in moisture. Provides heat protection up to 230°C (446°F), makes hair 2 times smoother, and frizz-free for up to 72 hours.*
COD. 70012
£31.00
(£31.00/Unit)
Size
Free delivery on orders over £50
Free samples when you create an account
Anti frizz
Heat protection
Control
- Delivers long-lasting frizz control;
- Heat protection up to 230°C (446 °F);
- Offers light control;
- Locks in moisture, leaving hair soft and shiny;
- Tames flyaways and unruly strands;
EFFICACY TEST
Up to 2,4 times smoother hair after one use* Up to 72 hours of long-lasting anti-frizz effect* Up to 10 times more hydrated hair** Heat protection up to 230°C (446 °F)
AQUA / WATER / EAU, CETEARYL ALCOHOL, CETYL ALCOHOL,
GLYCERIN, ORBIGNYA OLEIFERA SEED OIL, HYDROXYPROPYL GUAR HYDROXYPROPYLTRIMONIUM
CHLORIDE, PARFUM / FRAGRANCE, BEHENTRIMONIUM METHOSULFATE, BENZOTRIAZOLYL
DODECYL P-CRESOL, BENZYL ALCOHOL, POLYGLYCERYL-2 STEARATE, SIMMONDSIA CHINENSIS
SEED OIL / SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, CETRIMONIUM CHLORIDE,
GLYCERYL STEARATE, SCLEROTIUM GUM, SODIUM GLUCONATE, STEARYL ALCOHOL, SODIUM
BENZOATE, CITRIC ACID, OCTADECYL DI-T-BUTYL-4-HYDROXYHYDROCINNAMATE, PYRUS MALUS
FRUIT EXTRACT / PYRUS MALUS (APPLE) FRUIT EXTRACT, CAPRYLYL GLYCOL,
CAPRYLHYDROXAMIC ACID, CI 60730 / EXT. VIOLET 2, POTASSIUM SORBATE, CI 19140 / YELLOW 5, LINALYL
ACETATE, LIMONENE, HEXYL CINNAMAL, CITRUS AURANTIUM PEEL OIL, CITRUS AURANTIUM
BERGAMIA PEEL OIL/CITRUS AURANTIUM BERGAMIA (BERGAMOT) PEEL OIL, TERPINEOL,
CITRAL, MENTHOL, CITRONELLOL, LINALOOL, PINENE, COUMARIN, LAVANDULA
OIL/EXTRACT, TERPINOLENE.
The product information listed here might be subject to change. Always refer to the product packaging for the most up to date ingredient list.
12
M
How to get frizz-free, controlled, and heat-protected hair with LOVE SMOOTHING serum?
Enjoy hair that’s frizz-free, protected from heat, and perfectly controlled.
- Apply evenly 7 to 15 pumps to towel-dried hair from roots to ends, dividing the hair into sections. /li>
- Do not rinse./li>
- Comb through, and proceed with the blow-dry./li>
Enjoy hair that’s frizz-free, protected from heat, and perfectly controlled.
Complete your routine
New
ESSENTIAL HAIRCARE
LOVE SMOOTHING Lightweight Milk Smoothing lightweight milk for frizzy hair
£31.00
(£31.00/Unit)
Improved formula
ESSENTIAL HAIRCARE
LOVE SMOOTHING Conditioner Smoothing fast conditioner for frizzy hair
£26.00
(£26.00/Unit)
Improved formula
Best Seller
Best Seller
OI
OI Oil Multi-purpose hair oil designed to fight frizz, add shine, and hydrate
£47.75
Price (£0.35/ml)
Best-seller
OI
OI All In One Milk Leave-in hydrating treatment controls frizz, protects from heat, and adds shine and softness
£30.75
Price (£0.23/ml)
Improved formula
ESSENTIAL HAIRCARE
LOVE SMOOTHING Solid Shampoo Smoothing solid shampoo for frizzy hair
£20.00
(£20.00/Unit)
Improved formula
Best Seller
OI
OI Conditioner Hair conditioning cream to give amazing softness, moisture and shine
£27.75
Price (£0.11/ml)
MORE INSIDE
This is a Relaxing Moisturizing Fluid For creating a perfectly straight-haired look.
£24.50
Price (£0.20/ml)
Ingredient Highlight
This hair serum contains Regenerative Organic Certified™ apple pulp extract: Sourced from Mr. Francesco Querzola's farm in Borgo Val di Taro, Parma, Italy. It contains carbohydrates that lock in moisture and smooth hair, reducing frizz, while antioxidants protect hair and keep it healthy.
Touch and Feel
Feels like: A smooth, flowing cream that spreads evenly with a supple, velvety feel.
Smells like: Zesty citrus and delicate florals, unfolding into a smooth musky base.
We have neutralized our direct emissions since 2018
We are part of the B Corp community since 2016
Made In Italy