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ESSENTIAL HAIRCARE
LOVE SMOOTHING Shampoo
250 ml
ESSENTIAL HAIRCARE

LOVE SMOOTHING Shampoo Smoothing shampoo for frizzy hair

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Size
250 ml

Free delivery on orders over £50

Free samples when you create an account

Anti frizz
Smoothing
Shine
  • Delivers long-lasting frizz control;
  • Enhances shine;
  • Makes hair manageable;
  • Helps to achieve smooth styling;
EFFICACY TEST

Up to 3,9 times smoother hair after one use* Up to 72 hours of long-lasting anti-frizz effect* Up to 2,5 times shinier hair after one use** Up to 10 times more hydrated hair***

*Instrumental tests on hair locks treated with LOVE
SMOOTHING / shampoo, conditioner and lightweight
milk. Smoothness measured as reduction in surface area
vs. untreated hair.
**Instrumental test on hair locks treated with LOVE
SMOOTHING / shampoo, conditioner and lightweight
milk, gloss measurement vs. untreated hair.
***Instrumental test on hair locks treated with LOVE
SMOOTHING / shampoo, mask and serum vs. untreated hair.

AQUA / WATER / EAU, COCAMIDOPROPYL BETAINE, SODIUM LAUROYL METHYL ISETHIONATE, SODIUM METHYL COCOYL TAURATE, SODIUM COCOYL ALANINATE, DECYL GLUCOSIDE, PARFUM / FRAGRANCE, GLYCERIN, BENZYL ALCOHOL, GLYCOL DISTEARATE, SODIUM BENZOATE, LACTIC ACID, INULIN, SODIUM GLUCONATE, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, COCO-GLUCOSIDE, PYRUS MALUS FRUIT EXTRACT / PYRUS MALUS (APPLE) FRUIT EXTRACT, CELLULOSE, CELLULOSE GUM, GLYCERYL OLEATE, GLYCERYL STEARATE, CITRIC ACID, POTASSIUM SORBATE, CI 60730 / EXT. VIOLET 2, CI 19140 / YELLOW 5, CI 61570 / GREEN 5, LINALYL ACETATE, LIMONENE, HEXYL CINNAMAL, CITRUS AURANTIUM PEEL OIL, CITRUS AURANTIUM BERGAMIA PEEL OIL/CITRUS AURANTIUM BERGAMIA (BERGAMOT) PEEL OIL, TERPINEOL.
The product information listed here might be subject to change. Always refer to the product packaging for the most up to date ingredient list.
12 M
WARNINGS
RINSE THOROUGHLY IN CASE OF CONTACT 
WITH EYES.

How to get frizz-free, smooth, and shiny hair with LOVE SMOOTHING shampoo?

  1. Apply to wet hair, massage and rinse thoroughly./li>
  2. Repeat application if needed.
  3. After shampooing, follow with a conditioner or mask specifically formulated for frizzy hair to smooth and control flyaways. Try LOVE SMOOTHING Conditioner or LOVE SMOOTHING Mask to help tame frizz, boost softness, and enhance shine for sleek, manageable hair.

Enjoy your hair shiny, and silky smooth like never before.

Ingredient Highlight

This shampoo contains Regenerative Organic Certified™ apple pulp extract: Sourced from Mr. Francesco Querzola's farm in Borgo Val di Taro, Parma, Italy. It contains carbohydrates that lock in moisture and smooth hair, reducing frizz, while antioxidants protect hair and keep it healthy.

Touch and Feel

Feels like: A rich and creamy texture that envelops the hair in a velvety lather.
Smells like: Zesty citrus and delicate florals, unfolding into a smooth musky base.

Application tips

Apply to wet hair, massage and rinse thoroughly.

We have neutralized our direct emissions since 2018

We are part of the B Corp community since 2016

Made In Italy

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