
New
MINU Milk Illuminating heat protectant milk for coloured hair

Improved formula
MINU Shampoo for coloured hair Illuminating shampoo for coloured hair

New
Beautiful Things Restoring Leave-in Mask Repairing mask for coloured or lightened hair.

New Fragrance
HEART OF GLASS Silkening Chelating Shampoo Enhancing shampoo for blonde hair

Improved formula

Improved formula

Improved formula
The Nourished Colour Set A haircare gift set for vibrant and nourished coloured hair

Best Seller

New Fragrance
HEART OF GLASS Instant Bonding Glow Reinforcing extra-shine serum for natural and treated blondes
NOURISHING Shampoo
Nourishing shampoo for dehydrated scalp and dry, brittle and damaged hair.

New Fragrance
HEART OF GLASS Rich Conditioner Fortifying enhancing conditioner for natural or cosmetic blondes

New Fragrance
HEART OF GLASS Sheer Glaze Brightening thermal fluid for natural or cosmetic blondes, with UV protection
ALCHEMIC Conditioner Golden Color-enhancing conditioner for blonde tones.
ALCHEMIC Shampoo Tobacco Color-enhancing shampoo for lighter brunette tones.

New Fragrance
HEART OF GLASS Intense Treatment Reinforcing brightening treatment for natural or cosmetic blondes
ALCHEMIC Conditioner Tobacco Color-enhancing conditioner for lighter brunette tones.

Best-seller
ALCHEMIC Conditioner Red Color-enhancing conditioner for cool red tones.
ALCHEMIC Shampoo Copper Color-enhancing shampoo for warm red or copper tones.
ALCHEMIC Conditioner Copper Color-enhancing conditioner for warm red or copper tones.
ALCHEMIC Shampoo Chocolate Color-enhancing shampoo for dark brown or black tones.
ALCHEMIC Conditioner Chocolate Color-enhancing conditioner for dark brown or black tones.
ALCHEMIC Shampoo Silver Color-enhancing shampoo for cool blonde tones.
ALCHEMIC Conditioner Silver Color-enhancing conditioner for cool blonde tones.
ALCHEMIC Creative Conditioner Pink Conditioner to achieve creative colours for blonde or lightened hair
ALCHEMIC Creative Conditioner Marine Blue Conditioner to achieve creative colours for blonde or lightened hair
ALCHEMIC Creative Conditioner Teal Conditioner to achieve creative colours for blonde or lightened hair
ALCHEMIC Creative Conditioner Coral Conditioner to achieve creative colours for blonde or lightened hair
RENEWING Conditioning Treatment Longevity conditioner for all scalp and hair types
RENEWING Serum Superactive Professional longevity serum for all scalp and hair types
NOURISHING Vegetarian Miracle Mask Extra moisturizing mask for dry and brittle hair
NOURISHING Hair Building Pak Restructuring mask with vegetal keratin combined with Biacidic Bond Complex for dry and brittle hair
NOURISHING Keratin Sealer Moisturizing fluid with vegetal keratin and amino acids to protect and untangle damaged hair
NOURISHING Vegetarian Miracle Conditioner Moisturizing balm for dry and brittle hair
Replenishing Butter Deeply moisturizing butter for all hair and skin types.

Best Seller
OI Oil Multi-purpose hair oil designed to fight frizz, add shine, and hydrate
This is a Primer Anti-humidity bodifying tonic to support the fold in a natural way

Best Seller
OI Conditioner Hair conditioning cream to give amazing softness, moisture and shine
The Spotlight Circle Extra shine-giving treatment for all hair types
The Renaissance Circle Repairing mask for damaged hair without hope
Liquid Spell Reinforcing Bodifying Fluid Bodifying fortifying fluid
NOURISHING Hair Royal Jelly Superactive A multi-active complex, this is remineralizing and vitaminic for the scalp
OI Liquid Luster Instant ultra-shine and softening gloss treatment for all hair types

New fragrance
Heart of Glass Travel Duo Nourishing travel duo to keep your blonde locks healthy.
OI Soufflé Leave-in liquid-to-foam mousse for radiant shine and full-bodied

New
OI Shampoo Refill Gentle daily shampoo Refill for radiant, shiny, velvety-soft hair

New
OI Shampoo Refill Kit Regular size shampoo with refill for radiant, shiny, velvety-soft hair

New
OI Shampoo Travel Refill Kit Travel size shampoo with refill for radiant, shiny, velvety-soft hair

Improved formula
MINU Conditioner for coloured hair Illuminating fast conditioner for coloured hair
Colour-Protecting Haircare That Keeps Colour Vibrant for Longer
Coloured hair requires different care to unprocessed hair. The chemical process that deposits colour also opens the cuticle, making it more porous and more likely to lose pigment with each wash. Sulphate-based shampoos accelerate this process, stripping colour and leaving hair dry and lacklustre far sooner than it needs to be.
Davines' coloured hair products are formulated to extend the life of any colour treatment, from vivid fashion shades to subtle highlights and grey coverage. Sulphate- and paraben-free throughout, each formula cleans gently, maintains colour integrity, and keeps hair in the best possible condition between salon visits. All products are sustainably made in Parma, Italy.
Shampoo for Coloured Hair
The most important step in a colour maintenance routine is switching to a sulphate-free shampoo designed specifically for coloured hair. Our MINU Shampoo is our core colour-protective formula: a gentle cleanser enriched with sunflower and vitamin E that protects the hair's colour pigments from UV and wash-related fade while leaving hair soft, shiny, and manageable.
For those whose coloured hair has a specific tone to maintain, our Alchemic range offers colour-enhancing shampoos across multiple tones, from copper and red to chocolate and golden, depositing a small amount of pigment with each wash to refresh and deepen the colour rather than simply maintaining it.
Conditioner and Treatments for Coloured Hair
A good conditioner is essential for coloured hair. The MINU Conditioner pairs directly with the MINU Shampoo to complete the colour protection routine, sealing the cuticle after cleansing, restoring softness and shine, and providing an additional layer of UV protection that helps prevent colour fading caused by sun exposure. Browse the full conditioner range for additional options suited to coloured hair of different types.
For a more intensive treatment, the MINU Hair Mask delivers a deeper conditioning treatment specifically formulated for coloured hair, providing the intensive nourishment that chemically processed hair needs without compromising the colour's vibrancy.
For coloured hair that has become dry, brittle, or structurally compromised, the Heart of Glass range offers bonding and repair treatments developed for bleached and lightened hair, while the broader hair treatments collection includes repair-focused options for all colour types.
Colour-Enhancing Products for Specific Tones
Maintaining colour tone between salon visits is easier with targeted colour-enhancing products. The Alchemic Copper Shampoo enriches and deepens copper and auburn shades, keeping warm red-orange tones looking rich and vibrant without the need for more frequent salon visits. The Alchemic Red Shampoo serves a similar purpose for deeper red tones, while the Alchemic Chocolate Shampoo deepens and enriches brunette and chocolate brown shades. For a complete colour-building routine, a shampoo and conditioner set provides a practical starting point. For full blonde and highlighted hair colour care, explore the dedicated blonde hair collection.
Frequently Asked Questions About Coloured Hair
What is the best shampoo for coloured hair?
The best shampoo for coloured hair is sulphate-free, gentle, and formulated specifically for colour-treated hair. Sulphates are the primary cause of colour fade in shampoo-related washing, so switching to a sulphate-free formula is the single most impactful change most people can make to extend the life of their colour. Our MINU Shampoo is specifically developed for this purpose, providing effective cleansing without compromising colour vibrancy. For those who want to maintain or enhance a specific tone, the Alchemic range adds a small amount of tone-specific pigment to each wash.
How do I stop my hair colour from fading?
Colour fade is primarily caused by sulphate-based shampoos, heat styling without protection, UV exposure, and washing with very hot water. Addressing each of these significantly extends the life of a colour treatment. Use a sulphate-free shampoo, wash with cool or lukewarm water, protect against heat every time you style, and use a UV-protective product if you spend time outdoors. Our guide to keeping red hair from fading applies broadly across colour types, covering the key techniques for colour preservation in detail.
How long does semi-permanent hair colour last?
Semi-permanent colour typically lasts between four and eight washes, depending on how porous the hair is, the depth of colour applied, and the products used to maintain it. More porous hair, which is common in bleached or heavily processed hair, loses colour more quickly because the open cuticle allows pigment to escape more easily. Using a colour-protective shampoo and conditioner consistently extends the life of semi-permanent colour notably. Our guide to how long semi-permanent hair dye lasts covers the factors that affect longevity in detail.
What is the difference between demi-permanent and semi-permanent colour?
Demi-permanent colour uses a low-volume developer to deposit pigment just inside the cuticle, lasting longer than semi-permanent and blending grey more effectively. Semi-permanent colour coats the outside of the hair shaft without the use of a developer, fading more gradually and without a hard regrowth line. Both are gentler on the hair than permanent colour. Our guide to demi-permanent colour covers the differences in application, finish, and longevity in detail.
Is sulphate-free shampoo better for coloured hair?
Yes, for the vast majority of coloured hair. Sulphates are effective cleansers but strip the hair aggressively, removing colour pigments along with dirt and product build-up. Sulphate-free shampoos cleanse more gently, preserving colour while still removing what needs to be removed. For most coloured hair, making this switch produces a visible improvement in how long colour lasts and how vibrant it looks between appointments. For a broader guide to in-salon colour care maintenance, our guide to protecting your colour with salon-approved treatments covers the full picture.
Can I use a deep conditioner on coloured hair?
Yes, and it is strongly recommended. Coloured hair is more porous and often drier than unprocessed hair, making deep conditioning an important part of colour maintenance. Look for formulas specifically designed for colour-treated hair to ensure they protect rather than strip colour pigments. The MINU Hair Mask is our primary recommendation for coloured hair.




































































