Dry Hair Products

Moisturising Haircare for Dry, Dehydrated Hair

Dry hair is one of the most common and misunderstood hair concerns. Whether your hair feels brittle, rough, or difficult to manage, the underlying cause is almost always the same: a lack of moisture within the hair fibre itself. The right products can restore that balance, transforming dry, dehydrated hair into something that feels genuinely soft, healthy, and manageable again.

Our dry hair range is formulated to deliver and lock in moisture at every step of your routine, from first wash to final finish. Developed in Parma, Italy, using sustainably sourced ingredients and free from sulphates and parabens, each formula is trusted by professional salons across the UK.

Shampoo for Dry Hair

The first step in addressing dry hair is choosing a shampoo that cleanses without stripping. Conventional shampoos containing sulphates often leave already dry hair feeling drier after washing. Our MOMO Shampoo solves this with a gentle, moisturising formula built around yellow melon extract and rice proteins, cleansing the scalp thoroughly while actively infusing the hair with hydration from root to tip.

For hair that is dry as a result of chemical treatments or environmental damage, the Nourishing Shampoo from the NaturalTech range offers a richer alternative, replenishing lipids lost through bleaching and chemical processing while restoring suppleness with every wash.

Conditioner and Treatments for Dry Hair

Dry hair needs more than shampoo alone. Our MOMO Conditioner is the natural companion to the MOMO Shampoo. It's a deeply moisturising formula that softens and detangles the hair, sealing in the hydration delivered during cleansing and leaving hair smooth and manageable after every wash. Visit our full conditioner range for more moisturising options across different hair types.

For a more intensive dry hair treatment, the NOUNOU Hair Mask delivers a deep nourishing dose of avocado oil and fenugreek proteins to restore hair that has become dry, fragile, or brittle. Used weekly, it makes a visible difference to texture, softness, and overall hair health. Explore the NOUNOU nourishing collection for the complete suite of nourishing products.

The Relaxing Moisturizing Fluid is a leave-in treatment that softens and conditions dry hair throughout the day, locking in moisture and providing ongoing protection against the environmental stressors that cause dehydration. Browse the full hair mask and hair treatment collections for further hydrating options.

Oils and Leave-In Products for Dry Hair

For hair that needs an extra layer of nourishment and shine, a quality hair oil makes a significant difference. OI Oil, built around roucou oil, smooths the hair cuticle, adds luminosity, and helps lock in moisture without weighing the hair down. Browse the full hair oil collection for all of our oil treatments.

OI Hair Butter is a richer option for very dry or coarse hair, providing deep nourishment with a velvety texture that melts into the hair rather than sitting on top of it.

OI All In One Milk is one of our most versatile products for dry hair. It's a lightweight leave-in spray that hydrates, detangles, reduces frizz, and protects against heat styling in a single step. For those looking to build a complete dry hair routine, the MOMO collection is the best starting point.

Frequently Asked Questions About Dry Hair

What causes dry hair?

Dry hair occurs when the hair shaft lacks sufficient moisture, either because the scalp is not producing enough natural oils, or because those oils are being stripped away by harsh products or external factors. Common causes include sulphate-heavy shampoos, excessive heat styling, bleaching or chemical treatments, hard water, sun exposure, and environmental dryness. Understanding the cause helps shape the right routine. Our guide to how to moisturise your hair covers the most effective approaches across different hair types.

What is the best shampoo for dry hair?

The best shampoo for dry hair is sulphate-free, gentle on the scalp, and actively hydrating rather than simply cleansing. Look for formulas containing humectants and emollients that attract and retain moisture within the hair fibre. Our MOMO Shampoo is specifically developed for dry and dehydrated hair, offering a moisturising wash without the stripping effect of conventional formulas.

How often should I use a treatment for dry hair?

Most people with dry hair benefit from a deep conditioning treatment once or twice a week, depending on how dry their hair is. Severely dry or brittle hair may need more frequent use in the early stages of a new routine, reducing to weekly once hair health is restored.

Can dry hair be repaired permanently?

The hair fibre itself cannot be permanently repaired in the way that living tissue can, but consistent moisturising care restores its appearance, feel, and manageability over time. Products that deliver moisture into the cortex and seal the cuticle make a lasting difference when used regularly. New growth from a well-nourished scalp will also be in better condition than hair that grew during a period of neglect or chemical damage. Our guide to rehydrating hair after bleaching is a useful read for anyone dealing with chemically induced dryness.

What is the difference between dry hair and dehydrated hair?

Dry hair refers to hair that lacks oil, often as a result of the scalp not producing enough sebum or external factors stripping natural oils away. Dehydrated hair lacks water content within the hair shaft. In practice, both conditions respond well to the same approach. This includes gentle cleansing, regular deep conditioning, and the use of leave-in moisture products. Our six best hair masks for dry and damaged hair guide covers targeted mask recommendations for different degrees of dryness and damage.

Do oils help dry hair?

Yes. The right hair oil helps dry hair in two key ways. It smooths the cuticle to reduce moisture loss, and it adds a layer of surface nourishment that improves texture and shine. Lighter oils such as OI Oil work well for fine or dry hair that still needs movement, while richer options like OI Hair Butter suit thicker or very dry hair that needs deep conditioning. Apply to damp or dry hair, concentrating on the mid-lengths and ends where dryness is most pronounced. Our guide on hot oil treatments for hair goes into more detail on how to use oils effectively as a dry hair treatment.