
New
LOVE SMOOTHING Lightweight Milk Smoothing lightweight milk for frizzy hair

Improved formula
LOVE SMOOTHING Serum Smoothing heat protectant serum for frizzy hair

Improved formula
LOVE SMOOTHING Conditioner Smoothing fast conditioner for frizzy hair

Improved formula

Best Seller

Best Seller
OI Oil Multi-purpose hair oil designed to fight frizz, add shine, and hydrate

Best-seller

Improved formula
LOVE SMOOTHING Solid Shampoo Smoothing solid shampoo for frizzy hair

Improved formula

Best Seller
OI Conditioner Hair conditioning cream to give amazing softness, moisture and shine
This is a Relaxing Moisturizing Fluid For creating a perfectly straight-haired look.
This is an Oil Non Oil A light oil for natural-looking and hydrated texture.
This is a Primer Anti-humidity bodifying tonic to support the fold in a natural way
The Let It Go Circle Moisturization and softness mask for hair and scalp needing a break
OI Liquid Luster Instant ultra-shine and softening gloss treatment for all hair types

Improved formula
OI Soufflé Leave-in liquid-to-foam mousse for radiant shine and full-bodied

New
Prime & Set Trial Duo Priming and setting travel duo for polished, lasting styles

New
OI Shampoo Refill Gentle daily shampoo Refill for radiant, shiny, velvety-soft hair

New
OI Shampoo Refill Kit Regular size shampoo with refill for radiant, shiny, velvety-soft hair

New
OI Shampoo Travel Refill Kit Travel size shampoo with refill for radiant, shiny, velvety-soft hair
Anti-Frizz Haircare for Smooth, Defined, Frizz-Free Hair
Frizz is rarely a single-ingredient problem, and it is rarely solved with a single product. It usually comes down to a combination of moisture imbalance in the hair fibre, a disrupted or open cuticle, and the hair's tendency to absorb atmospheric humidity. Addressing all three is what actually works.
Our frizzy hair products are built around the LOVE Smoothing range, a suite of anti-frizz formulas developed to seal the cuticle, lock in moisture, and create a humidity-resistant finish that holds up through wash day and beyond. Sustainably made in Parma, Italy, and free from sulphates and parabens, every formula is designed for consistent, long-term frizz control.
Anti-Frizz Shampoo
Your shampoo is the first line of defence against frizz. Sulphate-heavy formulas strip the natural oils that the cuticle needs to stay flat and smooth, creating the conditions for frizz to take hold. Our LOVE Smoothing Shampoo is specifically formulated for frizzy and unruly hair. It's a gentle, sulphate-free cleanser enriched with elderberry extract that removes build-up without disrupting the hair's natural moisture balance. For a complete range of shampoo options suited to different hair types, browse the full shampoo collection.
Anti-Frizz Conditioner and Treatments
A conditioner applied generously through the mid-lengths and ends is one of the most effective tools for managing frizz. The LOVE Smoothing Conditioner smooths and detangles while delivering a lasting layer of humidity resistance to each strand, significantly reducing frizz after drying. For a wider view of conditioners suited to frizzy and unruly hair, the full conditioner range includes lightweight and nourishing options across all hair types.
For more intense treatment, the LOVE Smoothing Instant Mask provides a concentrated smoothing treatment in a single step, ideal for those with particularly stubborn frizz or hair that has become coarse and unruly over time. Used weekly as part of a consistent routine, it makes a visible and lasting difference to frizz behaviour. Browse the full hair treatments collection for further options.
Anti-Frizz Styling and Leave-In Products
The styling step seals everything in and is where most people lose the battle against frizz. Applied to damp hair after washing, OI All In One Milk is our most versatile leave-in conditioner for frizzy hair. It's a lightweight spray that provides humidity resistance, heat protection, and hydration in a single step, helping to keep hair smooth and aligned whether you air-dry or blow-dry.
For a lightweight finishing serum that eliminates flyaways and adds a polished, smooth appearance to dry hair, the Invisible Serum works without stiffness or residue and pairs well alongside OI All In One Milk as part of a complete styling routine. For a broader range of frizz-controlling serums and leave-in options, explore the hair serums collection.
Explore the full LOVE Smoothing range for the complete suite of anti-frizz products across every step of the routine.
Frequently Asked Questions About Frizzy Hair
Why is my hair so frizzy?
Frizz occurs when the hair's cuticle layer is raised, allowing moisture from the atmosphere to enter the shaft and cause the fibres to swell unevenly. This is most common in hair that is naturally dry or porous, but can affect any hair type. Humidity is the most immediate trigger, but underlying causes include insufficient moisture in the hair fibre, damage from heat or chemical treatments, and using products that strip natural oils. Addressing the moisture balance of your hair is the most effective long-term approach to frizz reduction. Our guide to how to moisturise your hair covers the most effective approaches in detail.
What is the best shampoo for frizzy hair?
The best shampoo for frizzy hair is sulphate-free, moisturising, and designed specifically for unruly or frizz-prone hair. Our LOVE Smoothing Shampoo meets all three criteria, cleansing gently while actively working to smooth the cuticle and reduce frizz behaviour from the first wash. Paired with the LOVE Smoothing Conditioner, it forms the foundation of an effective anti-frizz routine.
How do I get rid of frizzy hair permanently?
While you cannot permanently alter the structure of frizzy hair, you can consistently manage it with the right routine. A sulphate-free shampoo, a hydrating conditioner, and a leave-in product applied to damp hair addresses frizz at each stage of the process. Using a microfibre towel or cotton t-shirt instead of a regular towel to dry your hair also reduces the friction that lifts the cuticle after washing. Applying your styling product while the hair is still damp, before the cuticle has a chance to dry in a raised position, is the single most effective technique for controlling frizz on wash day. Our guide to easy overnight hairstyles includes useful tips for preventing frizz overnight.
Does air drying help frizzy hair?
Air drying can help frizzy hair when done correctly. The key is to apply your anti-frizz styling product before the hair is fully dry, then leave the hair undisturbed while it dries. Touching, scrunching, or towel drying vigorously while the hair is drying disturbs the cuticle and encourages frizz. If you prefer to blow-dry, use a diffuser on a low heat setting and always use a heat protectant. Our guide to air drying your hair covers the best techniques for frizz-prone hair in detail.
Are there anti-frizz products for curly hair specifically?
Yes. Curly hair is naturally more prone to frizz because the curved shape of the strand makes it harder for natural scalp oils to travel down the length of the hair, leaving it drier and more susceptible to atmospheric moisture. The LOVE Smoothing range works across curl types, but Davines also has a dedicated curly hair products range that includes curl-specific shampoos, conditioners, and styling products designed to control frizz while maintaining curl definition and elasticity.
Can heat styling make frizz worse?
Yes, over time. Heat opens and can permanently damage the cuticle if used without protection, increasing porosity and making hair more susceptible to humidity and frizz. Using a quality heat protectant every time you apply heat and keeping styling temperatures as low as effective significantly reduces this risk. Explore the heat protection range for options that protect against heat while also controlling frizz.




































