Shop now Styling StaplesAn effortless styling routine starts and ends with More Inside. The easy-to-use formulas make it possible to create looks that embrace your hair type. 
Best-seller
OI
OI All In One Milk Leave-in hydrating treatment controls frizz, protects from heat, and adds shine and softness
£30.75
Price (£0.23/ml)
Best Seller
ESSENTIAL HAIRCARE
LOVE CURL Conditioner Elasticising and controlling conditioner for wavy or curly hair
£24.75
Price (£0.10/ml)
Best Seller
NATURALTECH
ENERGIZING Shampoo Revitalising mild shampoo for fragile scalp and hair prone to falling out
£25.75
Price (£0.10/ml)
Best Seller
ESSENTIAL HAIRCARE
LOVE CURL Shampoo Curl enhancing and taming shampoo for curly or wavy hair
£22.75
Price (£0.09/ml)
Best Seller
OI
OI Conditioner Hair conditioning cream to give amazing softness, moisture and shine
£27.75
Price (£0.11/ml)
ESSENTIAL HAIRCARE
DEDE Shampoo Gentle everyday shampoo suitable for all hair types
£22.75
Price (£0.09/ml)
ESSENTIAL HAIRCARE
MOMO Conditioner Moisturizing conditioner for dry or dehydrated hair
£24.75
Price (£0.10/ml)
New
Best Seller
OI
OI Oil Multi-purpose hair oil designed to fight frizz, add shine, and hydrate
£47.75
Price (£0.35/ml)
Limited Edition
Best Seller
MORE INSIDE
This is a Shimmering Mist Glossy mist for shiny and velvety hair.
£23.75
Price (£0.12/ml)
MORE INSIDE
This is a Curl Building Serum Leave-in serum ideal for flexible, curly looks
£24.50
Price (£0.10/ml)
Best Seller
Limited Edition
SET
OI Discovery Gift Set The perfect extraordinary beauty set for amazing shine and beauty to the hair.
£53.25
(£53.25/Unit)
New Fragrance
SET
Heart of Glass Duo Shampoo and conditioner set for natural or treated blonde hair
£55.50
(£55.50/Unit)
MORE INSIDE
This is a Sea Salt Spray For a tousled, beachy, full-bodied look with a matte finish
£23.75
Price (£0.10/ml)
NATURALTECH
NOURISHING Shampoo
Nourishing shampoo for dehydrated scalp and dry, brittle and damaged hair.
£25.75
Price (£0.10/ml)
ESSENTIAL HAIRCARE
MINU Conditioner lluminating and protective conditioner for coloured hair
£24.75
Price (£0.10/ml)
Best Seller
MORE INSIDE
This is a Dry Texturizer Dry texturising spray for volume and effortless definition
£30.50
Price (£0.12/ml)
ESSENTIAL HAIRCARE
NOUNOU Conditioner Nourishing conditioner for dry or damaged hair
£24.75
Price (£0.10/ml)
ESSENTIAL HAIRCARE
MOMO Shampoo Deep hydrating shampoo for dry and dehydrated hair
£22.75
Price (£0.09/ml)
ESSENTIAL HAIRCARE
MINU Shampoo Illuminating and protective shampoo for coloured hair
£22.75
Price (£0.09/ml)
ESSENTIAL HAIRCARE
NOUNOU Shampoo Nourishing shampoo for dry or damaged hair
£22.75
Price (£0.09/ml)
New Fragrance
THERE MUST BE AN ANGEL
HEART OF GLASS Rich Conditioner Fortifying enhancing conditioner for natural or cosmetic blondes
£29.75
Price (£0.12/ml)
NATURALTECH
ENERGIZING Superactive Serum for scalp and hair prone to falling out
£77.50
Price (£0.78/ml)
MORE INSIDE
Dry Shampoo Invisible Dry Shampoo for refreshing and volumizing wihout any residues
£29.25
Price (£0.12/ml)
ESSENTIAL HAIRCARE
LOVE Smoothing Shampoo Smoothing shampoo for coarse or frizzy hair
£22.75
Price (£0.09/ml)
ESSENTIAL HAIRCARE
LOVE Smoothing Conditioner Smoothing conditioner to tame coarse or frizzy hair
£24.75
Price (£0.10/ml)