Shop now Styling StaplesAn effortless styling routine starts and ends with More Inside. The easy-to-use formulas make it possible to create looks that embrace your hair type. 
ESSENTIAL HAIRCARE
MOMO Shampoo Deep hydrating shampoo for dry and dehydrated hair
£22.75
Price (£0.09/ml)
ESSENTIAL HAIRCARE
MOMO Conditioner Moisturizing conditioner for dry or dehydrated hair
£24.75
Price (£0.10/ml)
ESSENTIAL HAIRCARE
DEDE Shampoo Gentle everyday shampoo suitable for all hair types
£22.75
Price (£0.09/ml)
ESSENTIAL HAIRCARE
DEDE Conditioner Gentle daily conditioner for all hair types
£24.75
Price (£0.10/ml)
ESSENTIAL HAIRCARE
DEDE Hair Mist Gentle leave on conditioner for all types of hair.
£27.25
Price (£0.11/ml)
ESSENTIAL HAIRCARE
SOLU Salt Scrub Sea salt exfoliating scalp scrub paste for deep cleansing all hair types
£31.50
Price (£0.13/ml)
Heat Protection
ESSENTIAL HAIRCARE
MELU Hair Shield Heat protecting shield for long or damaged hair
£33.50
Price (£0.13/ml)
ESSENTIAL HAIRCARE
MELU Shampoo Anti-breakage shampoo that gives shine to long or damaged hair.
£22.75
Price (£0.09/ml)
ESSENTIAL HAIRCARE
MELU Conditioner Anti-breakage conditioner that gives shine to long or damaged hair.
£24.75
Price (£0.10/ml)
ESSENTIAL HAIRCARE
MOMO Hair Potion Universal moisturizing cream for dry or dehydrated hair
£27.25
Price (£0.18/ml)
Best Seller
OI
OI Oil Multi-purpose hair oil designed to fight frizz, add shine, and hydrate
£47.75
Price (£0.35/ml)
Best Seller
Best-seller
OI
OI All In One Milk Leave-in hydrating treatment controls frizz, protects from heat, and adds shine and softness
£30.75
Price (£0.23/ml)
Best Seller
OI
OI Conditioner Hair conditioning cream to give amazing softness, moisture and shine
£27.75
Price (£0.11/ml)
ESSENTIAL HAIRCARE
SOLU Shampoo Clarifying cleansing shampoo for product build-up
£22.75
Price (£0.09/ml)
THE CIRCLE CHRONICLES
The Spotlight Circle Extra shine-giving treatment for all hair types
£12.00
Price (£0.24/ml)
MORE INSIDE
This is an Invisible Serum Leave-in serum for soft texture and flexible control.
£23.75
Price (£0.48/ml)
MORE INSIDE
This is a Texturizing Dust For instant, long-lasting volume and workable texture.
£29.25
Price (£3.66/g)
Best Seller
MORE INSIDE
This is a Dry Texturizer Dry texturising spray for volume and effortless definition
£30.50
Price (£0.12/ml)
Best Seller
MORE INSIDE
This is a Shimmering Mist Glossy mist for shiny and velvety hair.
£23.75
Price (£0.12/ml)
MORE INSIDE
This is a Sea Salt Spray For a tousled, beachy, full-bodied look with a matte finish
£23.75
Price (£0.10/ml)
MORE INSIDE
This is a Primer Anti-humidity bodifying tonic to support the fold in a natural way
£30.50
Price (£0.12/ml)
HAIR REFRESHER
Hair Refresher Dry cleansing shampoo that does not require water
£26.50
Price (£0.18/ml)
ALCHEMIC
ALCHEMIC Conditioner Golden Color-enhancing conditioner for blonde tones.
£31.00
Price (£0.12/ml)
ALCHEMIC
ALCHEMIC Shampoo Tobacco Color-enhancing shampoo for lighter brunette tones.
£25.00
Price (£0.09/ml)
ALCHEMIC
ALCHEMIC Conditioner Tobacco Color-enhancing conditioner for lighter brunette tones.
£31.00
Price (£0.12/ml)
ALCHEMIC
ALCHEMIC Conditioner Red Color-enhancing conditioner for cool red tones.
£31.00
Price (£0.12/ml)
ALCHEMIC
ALCHEMIC Shampoo Copper Color-enhancing shampoo for warm red or copper tones.
£25.00
Price (£0.09/ml)
ALCHEMIC
ALCHEMIC Conditioner Copper Color-enhancing conditioner for warm red or copper tones.
£31.00
Price (£0.12/ml)
ALCHEMIC
ALCHEMIC Shampoo Chocolate Color-enhancing shampoo for dark brown or black tones.
£25.00
Price (£0.09/ml)
ALCHEMIC
ALCHEMIC Conditioner Chocolate Color-enhancing conditioner for dark brown or black tones.
£31.00
Price (£0.12/ml)
ALCHEMIC
ALCHEMIC Shampoo Silver Color-enhancing shampoo for cool blonde tones.
£25.00
Price (£0.09/ml)
ALCHEMIC
ALCHEMIC Conditioner Silver Color-enhancing conditioner for cool blonde tones.
£31.00
Price (£0.12/ml)
ALCHEMIC
ALCHEMIC Creative Conditioner Pink Conditioner to achieve creative colours for blonde or lightened hair
£32.00
Price (£0.13/ml)
ALCHEMIC
ALCHEMIC Creative Conditioner Marine Blue Conditioner to achieve creative colours for blonde or lightened hair
£32.00
Price (£0.13/ml)
ALCHEMIC
ALCHEMIC Creative Conditioner Teal Conditioner to achieve creative colours for blonde or lightened hair
£32.00
Price (£0.13/ml)
ALCHEMIC
ALCHEMIC Creative Conditioner Coral Conditioner to achieve creative colours for blonde or lightened hair
£32.00
Price (£0.13/ml)
NATURALTECH
WELLBEING Conditioner moisturizing conditioner for all hair types.
£25.25
Price (£0.17/ml)
NATURALTECH
RENEWING Conditioning Treatment Longevity conditioner for all scalp and hair types
£28.00
Price (£0.11/ml)
NATURALTECH
RENEWING Serum Superactive Professional longevity serum for all scalp and hair types
Unavailable
NATURALTECH
DETOXIFYING Scrub Shampoo Revitalizing shampoo for scalp lacking tone
£25.75
Price (£0.10/ml)
New Fragrance
THERE MUST BE AN ANGEL
HEART OF GLASS Intense Treatment Reinforcing brightening treatment for natural or cosmetic blondes
£25.75
Price (£0.17/ml)
New Fragrance
THERE MUST BE AN ANGEL
HEART OF GLASS Sheer Glaze Brightening thermal fluid for natural or cosmetic blondes, with UV protection
£29.95
Price (£0.20/ml)
AUTHENTIC FORMULAS
Cleansing Nectar Multi-function oil texture shampoo for all hair and skin types
£29.75
Price (£0.11/ml)
AUTHENTIC FORMULAS
Nourishing Oil Moisturizing oil for all hair and skin types
£37.50
Price (£0.27/ml)
AUTHENTIC FORMULAS
Replenishing Butter Deeply moisturizing butter for all hair and skin types.
£38.25
Price (£0.17/ml)
THE CIRCLE CHRONICLES
The Purity Circle Anti-pollution purifying mask for scalp and hair.
£12.00
Price (£0.24/ml)
THE CIRCLE CHRONICLES
The Restless Circle Invisible elasticizing anti-breakage mask for the hair of people always on the go
£12.00
Price (£0.24/ml)
LIQUID SPELL
Liquid Spell Reinforcing Bodifying Fluid Bodifying fortifying fluid
£47.00
Price (£0.38/ml)
MORE INSIDE
This is a Medium Hold Pliable Paste For controlled, versatile styling with a natural finish.
£30.00
Price (£0.24/ml)
MORE INSIDE
This is a Medium Hold Modeling Gel For structured and full-bodied wet looks.
£24.50
Price (£0.10/ml)
MORE INSIDE
This is a Strong Hold Cream Gel For creating structure and definition on short hair styles.
£24.50
Price (£0.20/ml)
Maintain, Treat & Style with Products for Healthy Hair
We believe that healthy hair starts at the roots. That's why our products are formulated to prioritise scalp health, allowing your hair to flourish from the very foundation. By addressing the needs of your scalp, we ensure that your hair receives the essential nutrients and hydration it craves, resulting in stronger, more resilient strands.
When searching for products to support healthy hair and scalp, consider your hair type. For those with fine hair, volumising shampoos that add dimension and depth without weighing down the delicate strands are ideal. People with thicker hair will benefit from deep cleansing products that effectively control frizz and are easy to work into their hair care routine. If you are looking to repair damaged hair, we offer a range of healthy hair products such as OI hair butter, heat-protectants, OI oil, and deep conditioning treatments that revitalise and restore vitality to your strands.
Healthy hair products for all hair types
We understand that each person's hair is unique, and that's why we offer a diverse range of products to cater to different hair types and concerns. Our healthy hair products are infused with the finest ingredients to nourish, restore, and rejuvenate your hair. From nutrient-rich botanical extracts to natural oils and proteins, our formulations work in harmony to provide deep hydration, strengthen weak hair, and help to repair damage. Experience the transformative power of our products as they breathe new life into your locks.
Say goodbye to one-size-fits-all solutions and embrace the power of targeted products to maintain healthy hair.
How often should I wash my hair to maintain its health?
A: The frequency of hair washing depends on your hair type and personal preferences. For most people, washing their hair every 2-3 days is sufficient to keep it clean and healthy. However, individuals with oily hair may need to wash more frequently, while those with dry or sensitive hair may benefit from less frequent washing to preserve natural oils.
How can I prevent split ends?
A: Split ends are a common hair problem that can make your hair look unhealthy. To prevent them, ensure regular trims every 6-8 weeks to remove split ends. Additionally, use a wide-tooth comb or a brush with soft bristles to detangle your hair gently, starting from the ends and working your way up.
Does my diet affect the health of my hair?
A: Yes, your diet plays a significant role in the health of your hair. Eating a balanced diet rich in vitamins, minerals, and proteins can promote hair growth and strength. Include foods like fruits, vegetables, lean meats, fish, nuts, and seeds, which provide essential nutrients for healthy hair.